Preface Food Marketing Distribution The Food-Food Industry The Ice Cream Industry The Soup Industry The Breakfast Cereal Industry The Baby Food Industry The Ethnic Food Industry The Snack Food Industry The Candy Industry The Soft Drink Industry Selected Bibliography Index
RONALD D. MICHMAN is Professor Emeritus of Marketing, Shippensburg University, Pennyslvania - EDWARD M. MAZZE is Dean of the Belk College of Business Administration and Professor of Marketing at the University of North Carolina at Charlotte.
"In the "The Food Industry Wars, Marketing Triumphs and Blunders,
.,.".By focusing on the key variables to use in a volatile economic
enviornment, by emphasizing lessons learned from both marketing
successes and failures, and by demonstrating how to adapt key
variables to changing conditions, Michman and Mazze help executives
ensure the success of their marketing efforts....Quorum
Books."-Zing Magazine
"Ronald D. Michman and Edward M. Mazze have compiled a book that
gives a useful perspective on marketing strategy while anchoring
their analysis to direct observation of the food industry....While
the overall treatment of the topics and examples is detailed, the
style of the book falls somewhere between an academic analysis and
popular press generalization of management strategies. It is
interesting and well reasoned without tumbling over into either
pedantry or solipsism....[A]n unusually well executed effort. It
would be a nice fit alongside basic business strategy textbooks in
either a professional or a professorial library. It would also be a
good recommendation for a university library's supplemental book
list. The enduring value of well-annotated history often goes
underestimated."-Journal of Business-to-Business Marketing
?[The authors] provide detailed and well-documented accounts of
marketing and distribution in the multibillion dollar food
industry....The book can be read as a factual account of the
evolution of the food industry, as a text of applied marketing, or
for simple enjoyment.?-Choice
?In the "The Food Industry Wars, Marketing Triumphs and Blunders,
.,.".By focusing on the key variables to use in a volatile economic
enviornment, by emphasizing lessons learned from both marketing
successes and failures, and by demonstrating how to adapt key
variables to changing conditions, Michman and Mazze help executives
ensure the success of their marketing efforts....Quorum
Books.?-Zing Magazine
?Ronald D. Michman and Edward M. Mazze have compiled a book that
gives a useful perspective on marketing strategy while anchoring
their analysis to direct observation of the food industry....While
the overall treatment of the topics and examples is detailed, the
style of the book falls somewhere between an academic analysis and
popular press generalization of management strategies. It is
interesting and well reasoned without tumbling over into either
pedantry or solipsism....[A]n unusually well executed effort. It
would be a nice fit alongside basic business strategy textbooks in
either a professional or a professorial library. It would also be a
good recommendation for a university library's supplemental book
list. The enduring value of well-annotated history often goes
underestimated.?-Journal of Business-to-Business Marketing
"�The authors� provide detailed and well-documented accounts of
marketing and distribution in the multibillion dollar food
industry....The book can be read as a factual account of the
evolution of the food industry, as a text of applied marketing, or
for simple enjoyment."-Choice
"[The authors] provide detailed and well-documented accounts of
marketing and distribution in the multibillion dollar food
industry....The book can be read as a factual account of the
evolution of the food industry, as a text of applied marketing, or
for simple enjoyment."-Choice
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