Chapter 1 Sport, television and culture; Part I Institutions, practices and economic relations; Chapter 2 National events and the authority of the BBC; Chapter 3 Production practices and professional ideologies; Chapter 4 BBC v. ITV competition; Chapter 5 Made for television; Part 2 Sport on television; Chapter 6 Analysing television sport; Chapter 7 Assemblage and framing; Chapter 8 Stars, narratives and ideologies; Part 3 Cultural transformations; Chapter 9 The case of athletics; Chapter 10 The road to globalisation; Chapter 11 Field of representations; Chapter 12 Audiences and pleasures; Chapter 13 Final thoughts;
Garry Whannel is a Senior Lecturer in Sports Studies at Roehampton Institute.
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