Introduction.

Part I: Getting Started with Facebook Advertising.

Chapter 1: Profi ting from the Facebook Revolution.

Chapter 2: Setting Up Your Facebook Account.

Part II: Launching Your Facebook Advertising Campaign.

Chapter 3: Matching Your Ads to Your Marketing Strategy.

Chapter 4: Buying Strategies.

Chapter 5: Understanding the Types of Ad Campaigns.

Chapter 6: Getting Set to Implement and Measure Results.

Part III: Managing Your Facebook Advertising Campaigns.

Chapter 7: Creating Pages for Your Campaign.

Chapter 8: Testing and Optimizing Your Ad Campaign.

Chapter 9: Tracking Conversions to Sales.

Part IV: Minding Your Metrics.

Chapter 10: Checking Out the Data.

Chapter 11: Creating Reports.

Chapter 12: Extending the Facebook Experience.

Part V: The Part of Tens.

Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).

Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes.

Chapter 15: Ten Nontraditional Facebook Ad Campaigns.

Chapter 16: Ten Resources for Facebook Advertisers.

Index.

About the Author

Paul Dunay is a marketing expert who was among BtoB Magazine's Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All-in-One For Dummies.

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

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Table of Contents

About the Author