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Judah Phillips helps companies create value with analytics
and data science by improving business performance. Judah has led
analytics and data science teams for Fortune 500 companies and has
improved their financial performance through the applied analysis
of data, the management of analytical and technical resources, and
the alignment and optimization of analytics strategy against
short-term roadmaps and long-term strategic visions. Judah strongly
believes that cutting-edge technology is critical and necessary but
often becomes technical overhead unless strategy is aligned with
excellence in organizational development, operational management,
and delivery execution that is solidly tied to impacting material
financial goals. Judah has worked for or been hired as a consultant
by Internet companies, media companies, consumer product companies,
financial services firms, and various types of agencies.
• He is the sole author of three books on analytics, including
Ecommerce Analytics, Building a Digital Analytics Organization, and
Digital Analytics Primer. Judah has also authored chapters, edited,
or contributed to the development of other books: Measuring the
Digital World, Advanced Business Analytics, Sales and Marketing
Analytics, Digital Is Changing Everything, The Complete Guide to
B2B Marketing, and Multichannel Marketing Metrics.
• He served on various boards of or advised established and
start-up technology companies, including global leaders in digital
analytics, mobile analytics, ecommerce, mobile apps, and
advertising technology.
• He is an Adjunct Professor at Babson College and has guest
lectured on analytics and data science at the business schools for
New York University, Boston College, Northeastern University, and
others.
• He is the former V.I.P. at Harvard Innovation Lab, where he
advised Harvard start-ups about analytics and data science.
• He has spoken at more than 70 technology and industry conferences
since 2006.
Judah holds a master of science in finance and a master of business
administration from Northeastern University and a B.A. from the
University of Massachusetts Amherst.
“This book is the answer to your prayers. Buy and read this
book–every page of it. Take its recommendations to heart. If you
want to be successful at ecommerce, you need a heavy dose of
analytics. And if you want to be successful at ecommerce analytics,
you need a heavy dose of this fine book.”
– Thomas H. Davenport, President’s Distinguished Professor of
Information Technology, Babson College; Research Fellow, MIT Center
for Digital Business; Cofounder, International Institute for
Analytics; Senior Advisor to Deloitte Analytics; author of 17
books
“Leveraging analytics to improve business results requires first
knowing the questions that need to be answered. Ecommerce Analytics
is the book to read if you are looking to use data to improve your
online performance.”
– Josh James, Founder and CEO, Domo; Cofounder and Former CEO,
Omniture
“With U.S. ecommerce sales set to cross $450 billion in 2017, the
opportunity in front of you is immense. Yet, it is likely your
conversion rates are stuck at 2%. I’m excited about Judah’s
comprehensive tome because it is just what the doc prescribed to
help unstick your ecommerce strategies. From cart abandonment to
multichannel attribution to lifetime value... You’ll get precise
guidance to win big!”
– Avinash Kaushik, Digital Marketing Evangelist, Google; author,
Web Analytics 2.0, Web Analytics: An Hour a Day
“Are you a digital analyst working for an ecommerce company? Or are
you an ecommerce marketer and your boss just asked you to provide
more data about your digital efforts? If you are, then you should
check out Ecommerce Analytics!
“Judah does a great job of making digital analytics
for ecommerce logical and easy to understand. If you’re a digital
analyst familiar with topics like attribution modeling, you’ll love
how Judah discusses the specifics for an ecommerce business.
“If you’re new to digital analytics you’ll find the
content easy to approach and very actionable. But that doesn’t mean
that he cuts corners! Judah is really, really thorough! He takes
the time to dive into all the different metrics and analysis
techniques that you can perform on your ecommerce business.
“I put Ecommerce Analytics on my bookshelf and plan to
use it whenever I work with an ecommerce company–you should,
too!”
– Justin Cutroni, Analytics Evangelist, Google; author of Google
Analytics and Performance Marketing with Google Analytics
“Judah has done the impossible. In just a few chapters, he helps
you understand the opportunity ecommerce retailers have in front of
them, the monumental impact ecommerce analysis can have, the
challenges you’ll face from a management and socialization
perspective, and most importantly how to navigate all of it and get
stuff done.
“This book is a must-read for those who want to
elevate their ecommerce stores to the next level, for the data
teams who are tired of shouting into the wind, and for the managers
who want to make a more meaningful impact on the organization. It
is well researched, carefully thought out, and covers all of the
bases. Stop reading this and buy the book already; your company
will thank you.”
– Tommy Walker, Editor-in-Chief, Shopify
“This important book is required reading for anyone who wants to
understand how to deliver successful ecommerce analysis and data
science. It’s instructive and helpful, unifying the subject matter
in way that is actionable for leadership, managers, technologists,
and analysts.”
– Raj Aggarwal, Cofounder and CEO, Localytics
“Judah has created a must-read book for all digital analysts. It’s
clearly framed and combines a comprehensive understanding of the
topic with a practical flavor only the author can bring through
decades of experience. This should be a hit in any college
analytics class and will be on my graduate analytic course reading
list in the future.”
– Rand Schulman, Managing Partner, Efectyv Digital; Cofounder,
DealSignal; Cofounder, Digital Analytics Association
“In Ecommerce Analytics, Judah has delivered a comprehensive survey
of the field, covering a broad array of topics important to
implementers, analysts, and executives. This book contains a wealth
of information that will be valuable in successfully executing an
ecommerce strategy.”
– Bob Page, Director Emeritus, Digital Analytics Association;
Internet entrepreneur
“Judah has delivered something critical in this remarkable
information age–a broad, comprehensive summary of the essential
elements of digital commerce. Ecommerce Analytics starts by showing
what’s possible, in stark terms: the size and growth of the market,
along with metrics of the leaders. From there, it elaborates on the
entire taxonomy–defining the end-to-end process, what data to
collect–how to analyze it–and then most importantly how to
interpret it and optimize from there. He even digs into some of the
trickiest bits: attribution, governance, and how to organize the
company around digital success. Finally, his consistent emphasis on
asking business questions and defining the outcomes and
measurements before starting to crunch the numbers makes the
subject truly accessible–and actionable.”
– Sid Probstein, Founder and CEO, RightWhen; Cofounder and former
CTO, Attivio
“ Ecommerce Analytics helps you understand each of the critical
components needed to collect data, personalize interactions, and
move customers through the funnel. It’s the backbone of marketing
automation and personalization. This is the best book for anyone
who works in ecommerce or who wants a job in that field where they
will have to use data to understand and drive the business.”
– Jonathan Corbin, Director, Marketo
“Ecommerce: In 2016, everyone’s doing it; few do it well; even
fewer share what they’ve learned, and only one makes the top of
that list. Judah Phillips is that person, and this is that book.
I’ve learned a ton from Judah, and you will, too.”
– Cesar Brea, Founder, Force Five Partners; author of Sales and
Marketing Analytics and Pragmalytics
“No one understands analytics more than my man Judah. This is a
crucial read for anyone trying to step up their analytics game and
who wants the tangible results that mastering data brings!”
– Greg Selkoe, Founder and CEO, Curateurs.com; Founder and former
CEO, Karmaloop
“ Ecommerce Analytics is a must-read for anyone involved in
ecommerce. Not only will you learn how to do different types of
analysis, it also covers the hard topics like data modeling, data
integration, attribution, and building data-driven teams. You’ll
even get some conversion optimization knowledge, too. You should
read it before your competition does.”
– Bryan Eisenberg, Cofounder and CMO, IdealSpot; coauthor of the
Wall Street Journal and New York Times bestselling books Call to
Action, Waiting for Your Cat to Bark?, Always Be Testing, and Buyer
Legends: The Executive Storytellers Guide
“This book is a must-read for anyone interested in making the most
of their ecommerce-related data. The author does an excellent job
making complex concepts accessible as well as teaching the reader
how to get to actionable insights.”
– Jesse Harriott, CAO, Constant Contact
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