Venkat Venkatraman is the David J. McGrath Jr Professor of Management and past Department Chair at the Boston University Questrom School of Business. He has previously taught at MIT Sloan School of Management and London Business School. His research, teaching, and consulting lie at the interface between strategic management and digital technology.
"Venkat Venkatraman has created an essential new model for digital
business strategy in the age of cognitive systems and artificial
intelligence – at once simple, pragmatic and quietly
groundbreaking. Although written for incumbents in traditional
industries, The Digital Matrix will, I believe, prove invaluable
for all leaders, whether of established institutions or
born-on-the-cloud startups. It is nothing less than a roadmap for
the next era of business transformation."
Ginni Rometty, Chairman, President and CEO, IBM
“This timely book reveals how you can shape your business strategy
around the global trend of digitization not only to survive but to
prosper.”
Sir Martin Sorrell CEO, WPP
“An invaluable framework to help leaders master digital shifts and
win in their space.”
Clark Golestani EVP, CIO, Merck
“The Digital Matrix harnesses digitization powerfully and
succinctly through a conceptual framework and real business
examples. Professor Venkatraman has produced an extremely readable
and insightful book.”
Michael S. Scott Morton Professor Emeritus, MIT Sloan School of
Management
“Venkat’s book is super helpful to all of us working to drive
change in an increasingly digital world.”
Mike Wright, Global CIO, McKinsey & Company
“For any CXO executive, this book is a must-read. Professor
Venkatraman brilliantly describes a practical step-by-step guide on
how to transform a legacy company into a digital enterprise. An
essential survival guide for today’s evolving digital economy.”
Alejandro Martinez, Senior VP and CIO, Quintiles
“A refreshing read from a scholar who has been at the forefront of
strategy and digital technology for over two decades.”
Ranjay Gulati, Professor, Harvard Business School, author,
Reorganize for Resilience
“No firm, no industry and no market is immune from the
transformative forces that disrupt the practices of the past, and
we may have no better guide through these forces than Professor
Venkatraman. No enterprise leader should be without this useful
guide.”
Benn Konsynski, PhD, Professor, Emory University
“This book is definitely the best I have read dealing with the
digital challenges and how to address them.”
Jo Guegan, Strategic IT Advisor, Former CTO and EVP of Canal+
Group, Former SVP, Capgemini Consulting
“Venkat Venkatraman enthralls with a sense of urgency and offers a
practical and composed approach to assess threats and devise
winning and competitive strategies.”
Don Bulmer, VP, Gartner; Former VP, Shell, SAP
“This book contains invaluable insights and should be required
reading for executives to step beyond their industry boundaries. I
can’t wait to apply these ideas in practice.”
Georges Edourad, Dias Co-founder and CSO, Quantstreams, Former
CDO, L’Oreal Paris
“The Digital Matrix captures the different challenges and
opportunities of pursuing a disruptive digital strategy for a
traditional business. All leaders must be aware of how digital can
transform their organization if they want to thrive in this new
era.”
Tim Theriault, Former Global CIO, Walgreens Boots Alliance,
Former President of Corporate and Institutional Services, Northern
Trust
“The Digital Matrix provides a framework for participation,
learning, and building relationships across all phases of
transformation. No longer just in the realm of innovation, the
practical application of this framework needs to be an active and
present part of corporate planning processes.”
Jim Ciriello, AVP, IT Planning & Innovation, Merck
“The Digital Matrix offers compelling insight into why traditional
organizations should embrace digitization and stay vigilant to the
signals at the periphery.”
Mahesh Amalean, Chair, Co-founder, MAS Holdings
“To Venkatraman, Facebook and Tesla are not traditional companies
bound by product boundaries or SIC codes; they adapt digital tools
to solve problems. This book gives you a strategy roadmap to stand
alongside such problem solvers, to anticipate their next move, to
compete against them. Without it, you risk being wiped out by
them.”
Bhaskar Chakravorti, Senior Associate Dean, International
Business & Finance, The Fletcher School at Tufts University,
author, The Slow Pace of Fast Change
“The Digital Matrix is not just another descriptive or speculative
account about future technologies and their predicted impacts—it is
the definitive guide to becoming a proactive player in the new
digitally meditated economy. This book will survive the passage of
time.”
Ben M. Bensaou, Professor, INSEAD, Fontainebleau
“The Digital Matrix should be read as a clarion call to executives
and board members. For the new wave of leaders, this book will be a
go-to guide.”
Rick Chavez, Partner, Digital Practice, Oliver Wyman
“No silver bullets, no killer apps. Instead, Venkatraman provides a
brilliant exposition on the perfect storm of digital technologies
that will severely test the leaders of every organization, and a
framework for analysis and action to help us survive and thrive in
the coming decade.”
Brinley N. Platts, Chairman, CIO Development
“Venkatraman is a brilliant thought leader in the area of digital
business strategy. This book will definitely turbocharge your
digital future!”
Omar El Sawy, Chaired Professor, USC Marshall School of
Business
“This is an important and timely book. With deep familiarity, clear
examples and nuance, Professor Venkatraman offers a much needed,
sophisticated roadmap for incumbent firms to leverage digitization
and thereby prosper in our new competitive era.”
Mel Horwitch, University Professor and Former Dean, CEU Business
Administration
“The Digital Matrix is a wake-up call for any business intersecting
with the digital world. Health care leaders need to heed this call
and consider how they must lead in the increasingly digital
world.”
Chris Newell, Psy.D, Director, Learning and Development, Boston
Children’s Hospital
“Understanding these insights is essential if we are to clearly see
the challenges and opportunities created by the digital revolution.
Venkat Venkatraman challenges our conventional thinking and
encourages us to become transformational leaders in our own fields
of endeavor.”
Mike Lawson, Professor Emeritus, Boston University Questrom
School of Business
“Venkatraman perfectly blends academic and consultant into one
clear roadmap for leading change, enabling leaders to act
immediately after putting the book down.”
Steve Newman, Former Director, Executive Programs at Ericsson
“The Digital Matrix is a brilliant window into digital strategy,
with practical insights that blend academic theory and the practice
of management in a way that only Venkatraman can deliver.”
John C. Henderson, Professor Emeritus, Boston University Questrom
School of Business
“This book is a powerful guide to the most important change to
management of the last century—the digital transformation of every
organization. It offers a practical vision of what it will take not
only to adapt to the networked society, but to lead it. An
enlightening book and a terrific read!”
Richard Leider, bestselling author, The Power of Purpose
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