1. Survey Practice
2. Survey Error
3. Planning the Survey: The Hierarchy of Decisions
4. Data Collection I: Selecting a Method
5. Sampling I: Concepts of Representation and Sample Quality
6. Sampling II: Population Definition and Frames
7. Sampling III: Sample Size and Sample Design
Methodology Appendix 1: Using Models in Sampling
8. Questionnaire Development I: Measurement Error and Question
Writing
9. Questionnaire Development II: Questionnaire Structure
Methodology Appendix 2: Questionnaire Evaluation Workshop
10. Questionnaire Development III: Pretesting
Methodology Appendix 3: Cognitive Interviewing Workshop
11. Data Collection II: Controlling Error in Data Collection
Methodology Appendix 4: An Overview of Organization Surveys
12. Post-Survey Statistical Adjustments and the Methodology
Report
Appendix A: UM Undergraduate Student Survey
Appendix B: Maryland Crime Survey
Appendix C: AAPOR Code of Professional Ethics
Appendix D: Internet Resources
Johnny Blair is an independent consultant. Previously, he was a
principal scientist and senior survey methodologist at Abt
Associates Inc., where he directed the Cognitive Testing
Laboratory. He has conducted research on sampling rare populations,
measurement error in proxy reporting, and cognitive interviewing
for pretesting survey instruments. He has been a member of the
Design and Analysis Committee, which provides statistical advice
for the National Assessment of Educational Progress (NAEP), often
referred to as The Nation’s Report Card. He has served on National
Research Council panels to assess major government-sponsored
surveys. His research publications include many book chapters and
over 50 articles in academic journals and in the Proceedings of the
Joint Statistical Meetings of the American Statistical Association
Section on Survey Methods. He served two terms on the editorial
board of Public Opinion Quarterly and is a frequent peer reviewer
for several other research journals.
Ronald Czaja, associate professor (retired) of sociology and
anthropology at North Carolina State University, taught courses in
both undergraduate and graduate research methodology and medical
sociology. His methodological research interests focus on sampling
rare populations, response effects in surveys, and the cognitive
aspects of questionnaire design. From 1969 to 1990 he was at the
Survey Research Laboratory, University of Illinois at Chicago, as
project coordinator, co-head of sampling, assistant director, and
principal investigator.
Edward Blair is the Michael J. Cemo professor of marketing and
entrepreneurship and chair of the Department of Marketing and
Entrepreneurship in the Bauer College of Business at the University
of Houston. He has been chair of the American Statistical
Association Committee on Energy Statistics, which advises the U.S.
Energy Information Administration on statistical matters, and
previously served on the U.S. Census Bureau Advisory Committee. He
has been a National Science Foundation panelist, national
conference chair for the American Marketing Association, editorial
board member for Journal of Marketing Research, Journal of the
Academy of Marketing Science, and Journal of Business Research, and
instructor in sampling and survey methods for the American
Marketing Association School of Marketing Research. His research
interests include survey sampling and cognitive aspects of survey
methodology.
“This book has much to recommend it. The authors succeed in pulling
off some difficult balancing acts. They manage to introduce a good
deal of material in a concise package. They cover key topics in
practical, accessible terms, but not in simple cookbook terms. The
entire survey research process is covered in a way that helps
students appreciate how steps in the process are integrated.
Students will understand that survey research is research, not just
a series of tasks.”
*Julio Borquez*
“Many of our students do not have prior methods experience. They
need a text that brings them into the methodology of the field and
this one is just right. The concrete examples are especially
helpful. Students tell me that this text is one that they keep and
use over and over. It is the kind of text that empowers them to
walk through the steps of doing their research.”
*Brenda D. Phillips*
“Without fail, my students are very interested in the practical
aspects of survey design and implementation. They want to
understand, quickly and simply, the workflow of a survey project,
how many observations they need to answer their research questions,
and how much it is going to cost. Not surprisingly, then, I find
the applied focus of the text very helpful. The coverage of
sampling and power calculations for hypothesis testing are unique
strengths. The text is accessible, practical, and concise.”
*Chadwick L. Menning*
"Designing Surveys is well written and is intended for novices
engaged in designing a (student) survey for the first time as well
as for those with some knowledge of and experience with surveys. I
would add a third group of potential readers to the list: more
experienced researchers who feel the need to update and refresh
their knowledge."
—Edith
D. de Leeuw, University of Amsterdam, Amsterdam, The
Netherlands
*Edith D. de Leeuw*
I have no hesitation in recommending this book as a preferred
course text at post-graduate level or for in-house training.
It’s far superior to anything else on the market and sits
nicely between Andres (2012) and Marsden and Wright (2010).
Whereas some books tend to be more academic (and
sometimes based on limited, if any, serious experience of actually
doing surveys) this book is written by people who do surveys for a
living, one of them for forty years. With its combination of
accumulated wisdom and narrative skill, it’s easy (and fulfilling)
to read, and you can barely see the joins. It has been written by
very experienced fellow professionals used to dealing with
operational practicalities, spiced with (just enough, but not too
much) theory and thankfully few equations (formulae are immediately
off-putting for students in sociology and similar areas).
*John F Hall*
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