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Designing Fictions


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About the Author

Michael L. Ross is professor emeritus of English and cultural studies at McMaster University.


"An engagingly written, effective, and important book that will appeal not only to those who are interested in literature but also to those interested in advertising and marketing as key features of contemporary capitalist culture." John Xiros Cooper, University of British Columbia
"Designing Fictions has a genial style, a learned demeanor, genuine insight, and gracious erudition. The range of reference is pleasantly wide and subtle and Ross's scholarship and methodology are excellent." Allan Hepburn, McGill University

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