Table of Contents
Acknowledgments
Chapter 1: Engineering Sociality in a Culture of Connectivity
1.1 Introduction
1.2 From Networked Communication to Platformed Sociality
1.3 Making the Web Social: Coding Human Connections.
1.4 Making Sociality Saleable: Connectivity as a Resource
1.5 The Ecosystem of Connective Media in a Culture of
Connectivity
Chapter 2: Disassembling Platforms, Reassembling Sociality
2.1 Introduction
2.2 Combining Two Approaches
2.3 Platforms as Techno-cultural Constructs
2.4 Platforms as Socio-economic Structures
2.5 Connecting Platforms, Reassembling Sociality
Chapter 3: Facebook and the Imperative of Sharing
3.1 Introduction
3.2 Coding Facebook: The Devil is in the Default
3.3 Branding Facebook: What You Share Is What You Get
3.4 Shared norms in the Ecosystem of Connective Media
Chapter 4: Twitter and the Paradox of Following and Trending
4.1 Introduction
4.2 Asking the Existential Question: What is Twitter?
4.3 Asking the Strategic Question: What Does Twitter Want?
4.4 Asking the Ecological Question: What Will Twitter Be?
Chapter 5: Flickr between Communities and Commerce
5.1 Introduction
5.2 Flickr Between Connedtedness and Connectivity
5.3 Flickr Between Commons and Commerce
5.4 Flickr Between Participatory and Connective Culture
Chapter 6: YouTube: The Intimate Connection between Television and
Video-sharing
6.1 Introduction 179-215
6.2 Out of the Box: Video-sharing Challenges Television
6.3 Boxed In: Channeling Television into the Connective Flow
6.4 YouTube as A Gateway to Connective Culture
Chapter 7: Wikipedia and the Principle of Neutrality
7.1 Introduction
7.2 The Techno-cultural Construction of Consensus
7.3 A Consensual Apparatus between Democracy and Bureaucracy
7.4 A Nonmarket Space in the Ecosystem?
Chapter 8: The Ecosystem of Connective Media: Locked In, Fenced
Off, Opt Out?
8.1 Introduction
8.2 Locked In: The Algorithmic Basis of Sociality
8.3 Fenced Off: Vertical Integration and Interoperability
8.4 Opt Out? Connectivity as Ideology
Bibliography
Index
José van Dijck is Professor of Comparative Media Studies at the University of Amsterdam, where she also served as Dean of Humanities.
"The strength of The Culture of Connectivity lies in the author's
ability to take individual case studies of the new ICT platforms
and not only analyze their meaning and impact on the individual
areas of cyber-activity of netizens, but also conceptualize these
assessments toward the next level." --Rafis Abazon and Zhanat
Doskhozhina, Al Farabi Kazakh National University, Journalism and
Mass Communication Quarterly
"The Culture of Connectivity perhaps stands out most for the ways
it attends to microhistorical changes that are often difficult to
track given our increasing embeddedness in social media networks
and their frequent multilevel updates." --Critical Inquiry
"An invaluable guide to today's fast morphing social media
ecosystem. Van Dijck cuts through the blur of online search,
sociability, entertainment and commerce to reveal the underlying
historical, cultural and economic dynamics that shape our
expectations and underpin our vulnerabilities." --William Uricchio,
Professor & Director, MIT Comparative Media Studies
"Unlike so many other contributions, Jose van Dijck's superb book
treats the 'social' in social media with the seriousness it
deserves. It's critical, intelligent, clearly written and
remarkably comprehensive. I'm going to force everyone I know who's
interested in digital media to read it." --David Hesmondhalgh,
University of Leeds
"José van Dijck's The Culture of Connectivity provides us with a
balanced and thought-provoking account of the role of social media
in shaping human interaction and sociality. She offers a
multi-layered model for thinking critically about social media. The
particular strength of this work is that it illuminates many of the
current debates concerning digital culture through a much-needed
critical history that contextualises the rise of social
media. This timely and important book is a must read for anyone
interested in digital culture." --John Banks, Senior Lecturer,
Creative Industries Faculty, Queensland University of
Technology
"José van Dijck's Culture of Connectivity is a rich and much-needed
critical history of the online platforms that, in hardly more than
a decade, have become household names, such as Facebook. Essential
reading if we are to comprehend the intricately intertwined
political-economic and technological designs behind the meteoric
rise of so-called 'social media'." --Ien Ang, Institute for Culture
and Society, University of Western Sydney
"The coevolution of media with the public that uses them is
described in an enlightening way...Recommended." --Choice
"A lucid account...The Culture of Connectivity perhaps stands out
most for the ways it attends to microhistorical changes that are
often difficult to track given our increasing embeddedness in
social media networks and their frequent multilevel updates."
--Critical Inquiry
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