About the Author

David "Doc" Vik, known as The Culture King, is the author and founder of The Culture Secret (theculturesecret.com). As coach at Zappos, Vik helped to drive the culture that received worldwide attention and was featured on 60 Minutes and Dateline and countless other national media outlets. His culture techniques and strategies have helped companies in many different business sectors attract and retain high-quality, engaged employees and loyal customers, enabling them to grow at unprecedented rates.

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