Table of Contents

My Story Awards and Achievements Thanks to ... ONE: Why Choose Crafting? What skills do you need? Activity #1: Handmade Card TWO: Is the Price Right? Working out your cost price Activity #2: Fresh Face Mask THREE: Branding Fonts Colours Packaging Repetition Personal Branding To Sum Up Activity #3: Two-tier Nappy Cake FOUR: Where to Sell Market Research How I Started Selling Online Craft Sites Your Own Website Useful Information for Selling Online Craft Fairs and Markets Selling Wholesale Sale or Return Galleries Activity #4: Dribble Bib FIVE: Visual merchandising At craft fairs and markets Images Activity #5: Apron SIX: Marketing PR Social Media Facebook Page Twitter Blog Conclusion Activity #6: Granny Harris's Everyday Marmalade Conclusion and Case Studies Conclusion Case Studies - Caroline Watts - Erica Martyn - Nadine Thomas - Viv Smith - Laura Renton - Jamie Fry - Andrea Palluch - Branding Resources

About the Author

Joanne Dewberry started her first business Charlie Moo's just before the birth of her second child Megan in 2008. Disheartened by the party bags that Charlie had received at parties she decided she could do better and so Charlie Moo's was born. Not a natural crafter nor had she sewn before, Joanne soon discovered how therapeutic sewing could be. Along the way she has learnt many new business skills which she is passionate about sharing with small business owners and in particular mums. With 3 children under 5 years herself Joanne understands the constraints on mums in business. Her passion and dedication earned her the title of Dorset Business Mum of the Year 2010 along with numerous other business accolades in the past 3 years. Joanne is passionate about small business and writes a blog www.joannedewberry.co.uk providing small businesses training, advice & networking in areas of social media, marketing and juggling children and a business.