Table of Contents

Marketing and Management: The role of the aesthetic specialist. The size and scope of the aesthetic marketplace. Aesthetic marketplace economics. Photography for the aesthetic patient. Ergonomics for an aesthetic office. Interviewing the cosmetic patient. Red flag patients. Internal marketing. Financial benchmarking for the aesthetic medical practice. Forms, forms, forms.
Clinical Cosmetic Patient Care: Skin type classification systems. When non-invasive is not enough. Complications A-Z. Botulinum toxins type A: advanced techniques. Botulinum toxin in the management of focal hyperhidrosis. One syringe wonder. Hyaluronic acid fillers. Calcium hydroxylapatite dermal filler. PLLA. Permanent fillers. Liposuction my way. Chemical peeling. Aesthetic considerations in facial enhancement. Periorbital rejuvenation utilizing blepharoplasty. Breast augmentation. Surgical rejuvenation of the face . Intense pulse light. Fat melting devices. Ablative fractional laser resurfacing. Non-ablative devices. Cosmeceuticals. Young patients. Male patients. Ethnic patients.

About the Author

Kenneth Beer, Mary P. Lupo, Vic A. Narurkar