Table of Contents

Foreword by Paul Newman
Foreword by Peter Lynch
Preface
Acknowledgments
1. The Confused State of Corporate Philanthropy
2. A New Way of Thinking and Acting
3. Step 1. Moving from Corporate Giving to Corporate Social Investing
4. Step 2. Extracting Business Value from Social Investments
5. Step 3. Which Nonprofits Qualify—And Which Don’t
6. Step 4. Making a Declaration for Corporate Social Investing
7. Step 5. The CEO Endorsement
8. Step 6. The Annual Social Involvement Report
9. Step 7. Committing to the Corporate Social Investment Model: Part I, Percentages
10. Step 7. Committing to the Corporate Social Investment Model: Part II, Strategic Plans
11. Step 8. When Social Investing Should Be Postponed
12. Step 9. Building the Management Team for Social Investing
13. Step 10. The Day-to-Day Manager
14. Making It Work
15. The Power of Corporate-Nonprofit Alliances
References
Index
The Author

About the Author

Over the past twenty years, Curt Weeden has been directly or indirectly responsible for the distribution of more than $1 billion in corporate contributions. He recently founded Business & Nonprofit Strategies, Inc. (BNS), which manages the Corporate Contributions Management Academy in Palm Coast, Florida. The academy provides management education to contributions, public affairs, public relations, and other business executives who interact with nonprofit organizations on behalf of their corporations.
For seven years, Weeden served as Johnson & Johnson's vice president for corporate contributions. Under his direction, the Johnson & Johnson multinational contributions program grew from $41 million in 1991 to $146 million in 1997.