Table of Contents

Chapter 1 The new challenge for organization leaders; Chapter 2 How vision and values create Committed Enterprises; Chapter 3 The seven best practices for creating the Committed Enterprise; Chapter 4 Building the foundations of the Committed Enterprise; Chapter 5 Measuring the strength of the vision … If there is one; Chapter 6 Timing and building a new vision; Chapter 7 Creating hard values for sustainable advantage; Chapter 8 Emotional activism – communicating by action, signals and words; Chapter 9 Creating systems to embed vision and values; Chapter 10 Branding the Committed Enterprise; Chapter 11 The hard-edged organization – measurement; Chapter 12 Why most vision and values programmes fail; Chapter 13 Vision and values before and after acquisitions; Chapter 14 Aligning individuals and organizations; Chapter 15 A renewable process for vision and values;

Promotional Information

* A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras.
* Takes managing vision and values from an art to a science
* Gives an unrivalled insight into managing the needs of all corporate stakeholders

About the Author

Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.