Rob Goffee is Professor of Organisational Behaviour at the London Business School. Gareth Jones is BT Professor of Organisational Behaviour at Henley Management College and a visiting professor at INSEAD. Both act as consultants to leading companies around the world.
'For executives who know that success derives as much from a company's soul as from its products' - Gary Hamel, management guru 'If you want to grasp what it takes, personally and ethically, to change culture, read this book' - Stephen Covey
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