Table of Contents

Part I: THE BUSINESS ENVIRONMENT
1. Business Now: Change is the Only Constant
2. Economics: The Framework of Business
3. The World Marketplace: Business Without Borders
4. Business Ethics & Social Responsibility: Doing Well by Doing Good
5. Business Communication: Creating & Delivering Messages That Matter
Part II: CREATING A BUSINESS.
6. Business Formation: Choosing the Form that Fits
7. Small Business & Entrepreneurship: Economic Rocket Fuel
Part III: FINANCING A BUSINESS
8. Accounting: Decision Making By the Numbers
9. Finance: Acquiring & Using Funds to Maximize Value
10. Securities Markets: Trading Financial Resources
Part IV: MARKETING A BUSINESS
11. Marketing: Building Profitable Customer Connections
12. Product and Promotion: Creating and Communicating Value
13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
Part V: MANAGING A BUSINESS.
14. Management, Motivation, and Leadership: Bringing Business to Life
15. HRM: Building a Top Quality Workforce
16. Managing Information & Technology: Finding New Ways to Learn and Link
17. OM: Putting it All Together
Appendix: Personal Finance
Online Appendix 1: Labor Unions and Collective Bargaining
Online Appendix 2: Business Law

About the Author

Chuck Williams is Dean of the College of Business at Butler University. Dr. Williams previously served as Dean of the Eberhardt School of Business at the University of the Pacific and as Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his B.A. in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his M.B.A and Ph.D. in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the JOURNAL OF APPLIED PSYCHOLOGY, the ACADEMY OF MANAGEMENT, HUMAN RESOURCE MANAGEMENT REVIEW, PERSONNEL PSYCHOLOGY, and the ORGANIZATIONAL RESEARCH METHODS JOURNAL. He was a member of the JOURNAL OF MANAGEMENT's editorial board and currently serves as a reviewer for numerous other academic journals. He was also Webmaster for the Research Methods Division of the Academy of Management. Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

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