Promotional Information

"In the last four decades, much has been written on the politics of Islam in general and the etiology and the causes of Islamic extremism in particular. What has been overlooked for the most part, however, is the making and remaking of Islamic culture and the production and reproduction of material culture that engulfs the daily lives of Muslims and distinctly influences their perceptions, behavior, and conduct. For these reasons, Brand Islam fills a significant void in the literature on Islam." -- Manochehr Dorraj, Professor of Political Science, Texas Christian University, and editor of Perspectives on Race, Ethnicity, and Religion: Identity Politics in America

Table of Contents

• Acknowledgments
• Introduction
• Chapter 1. Islamophobia and Western Culture
• Chapter 2. Islam and the Halal Food Industry
• Chapter 3. Halal Slaughtering of Animals: Perils and Practices
• Chapter 4. Marketing Piety: Hijabi Dolls and Other Toys
• Chapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty
• Chapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion
• Chapter 7. Sportswear, Lingerie, and Accessories—the Islamic Way
• Conclusion
• Notes
• Bibliography
• Index

About the Author

Faegheh Shirazi is a professor in the Department of Middle Eastern Studies at the University of Texas at Austin. Her previous books include Muslim Women in War and Crisis: From Reality to Representation.

Reviews

Plenty of books have addressed the staggering market potential of halal goods from a financial perspective, but Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims . . . it makes for fascinating reading.
*The National*

In her engaging and thoroughly researched examination of all things halal, Middle Eastern Studies professor Faegheh Shirazi analyzes the shrewd commercial strategy underlying the branding of the Islamic culture industry.
*Middle East Journal*

Shirazi reveals how and why the growth of consumerism, global communications and the Westernization of many Muslim countries are all driving commercialization using Islam.
*Islamic Horizons*

[A] very readable and entertaining mine of information about today's 'halal race,' broadly interpreting the transformations within the frames of theories on cultural identity politics and economic sociology of consumerism.
*Religious Studies Review*

Brand Islam is an illuminating case study in the relationship between religion and the consumer market.
*Journal of Markets and Morality*

Illuminating…[Brand Islam] provides an excellent practical guide that amply answers the basic questions and will surely assist any further inquiries into this compelling unbounded emporium.
*Review of Middle East Studies*

Brand Islam is a fascinating cultural study of sorts of the new local and global ‘Muslim’ markets in halal goods and services.
*Islam and Christian-Muslim Relations*

[Brand Islam] provides a useful exploration of the question of Muslim consumption and contributes to larger discussions surrounding material religion.
*American Journal of Islamic Social Sciences*