Preface
Introduction: Product (RED) and the Reinvention of International
Aid
1. Band Aid to Brand Aid: Celebrity Experts and Expert
Celebrities
2. The Rock Man’s Burden: Vanity, Value, and Virtual Salvation
3. Saving Africa: AIDS and the Rebranding of Aid
4. Hard Commerce: Corporate Social Responsibility for Distant
Others
5. Doing Good by Shopping Well: The Rise of “Causumer” Culture
Conclusion: Celebrities, Consumers, and Everyone Else
Notes
Works Cited
Index
Lisa Ann Richey is professor of international development studies at Roskilde University. She is the author of Population Politics and Development: From the Policies to the Clinics. Stefano Ponte is senior researcher at the Danish Institute for International Studies. He is the coauthor of Trading Down: Africa, Value Chains, and the Global Economy and The Coffee Paradox: Global Markets, Commodity Trade, and the Elusive Promise of Development.
"There is a desperate need for critical intervention in debates
about Product RED and other manifestations of development
capitalism. Brand Aid, a smart and edgy book, deftly meets that
need. It asks big, penetrating questions about production,
consumption, and global inequality and it answers them in rich and
provocative ways." —Samantha King, Queens University
"Brand Aid is an original and important contribution to the
critique of international development. Lisa Ann Richey and Stefano
Ponte argue that the celebritization of aid marks an important
shift that in effect divests the wealthy of any responsibility for
global poverty. Brand Aid is a great book." —Vinh Kim Nguyen,
University of Montreal
"Readers and academics interested in the ways corporate
philanthropy is evolving will find this useful, as will armchair
sociologists." —Publishers Weekly"This is a thoroughly researched
and well-written book and one that pulls no punches; you know from
the very first pages how the (RED) initiative will be dissected and
found wanting. Thoughtful and highly critical." —Times Higher
Education
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