The Behavioral Investor
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About the Author

Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 12 languages. His third book, The Behavioral Investor, was Axiom's best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. When he's not decoding market psychology, Daniel is a husband and father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.

Reviews

"'The Behavioral Investor' is Daniel Crosby's brilliant new book which looks at how professional investors can improve and enhance their performance by better understanding the way their brains influence their behaviours and affects their investment practice." --Steven Goldstein, Senior Managing Director, Alpha R Cubed "...a useful summary of an increasingly important field of investing. Our brains have not evolved fast enough to make us expert in many investment decisions, and being aware of these short-comings may help us, not to knock it out of the park as investors, but to avoid various more obvious mistakes that can often hurt our wealth." --Simon Moore, Chief Investment Officer at Moola and contributor to Forbes "Crosby's book is eminently readable, with ample stories and studies...the book offers the reader valuable lessons in creating a portfolio that can, at least in part, circumvent the most pervasive behavioral pitfalls." --Brenda Jubin, Reading the Markets blog "...Crosby is a master of his craft, a great storyteller as well as an academic, who can explain sometimes difficult concepts in simple terms and support his arguments with thought-provoking and entertaining commentary." --Richard Gill, CFA and contributor to Master Investor "Rather arrogantly, I thought I knew everything there was to know about behavioural finance. After reading 'The Behavioural Investor' I realise I was wrong (ironically arrogance is one of the cognitive flaws that Dr Crosby writes about in his excellent book!)." --Robert Carver, author 'Smart Portfolios' and visiting lecturer at Queen Mary, University of London

"For fans of behavioral finance Crosby's book is a must to add to your collection. For neophytes it's a great introduction." --Larry Swedroe, Author and Director of Research, The BAM Alliance

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