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1. Introduction 2. Defining Content Analysis as a Social Science Tool 3. Designing Content Analysis 4. Measurement 5. Sampling 6. Reliability 7. Validity 8. Data Analysis 9. Computers
Daniel Riffe is Richard Cole Eminent Professor in Journalism and
Mass Communication at UNC-Chapel Hill and editor of Journalism &
Mass Communication Quarterly. His research examines mass
communication and environmental risk, political communication, and
research methodology. Before joining UNC-Chapel Hill, he was
Presidential Research Scholar in the Social and Behavioral Sciences
at Ohio University.
Stephen Lacy is a professor in the Michigan State University School
of Journalism, where he has worked since 1985. He has co-edited two
other books and served as co-editor of the Journal of Media
Economics.
Frederick G. Fico has been a faculty member in the Michigan State
University School of Journalism since 1982. He is a specialist in
content analysis, and his research specialty is news coverage of
conflict, including elections, and how reporters use sources,
particularly women and minorities. His research explores the
implications of empirical findings for the values of fairness,
balance and diversity in reporting.
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