1. Introduction: Why Study Advertising?.- 2. The History of Advertising: Contexts, Transformations and Continuity.- 3. Analysing Advertisements: Form, Semiotics and Ideology.- 4. Adverting, Capitalism and Ideology.- 5. Advertising Commodities and Commodity Fetishism.- 6. Audiences for Sale: Quantification, Segmentation and Personalisation.- 7. Advertising Agencies: Organisation, Agency and Internal Conflict.- 8. Advertising as Art: From Creativity to Critique.- 9. Empowering Consumers: Engagement, Interpretation and Resistance.- 10. The Politics of Advertising: Capitalism, Resistance and Liberalism.

About the Author

Nick Holm is Lecturer of Media Studies at Massey University, New Zealand.

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

You can earn a 8% commission by selling Advertising and Consumer Society: A Critical Introduction on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!

Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!

Submit Information

Table of Contents

About the Author