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Publicity Plans: National print, online, and broadcast media campaign, including NPR, targeting fans of Making a Murder and Serial Extensive outreach to outlets covering work instranslation like Words Without Borders, Translated Lit, and more Placing interview between author and translator in an outlet such as BOMB, Granta, or The Paris Review Outreach to crime interest publications such as CrimeReads and pitching to true crime podcasts for feature Placing personal essays by the author on the origin of the book Event Schedule: Exploring events with Samuel Rutter (translator) in New York City Marketing Plans: Independent bookseller marketing and outreach Library marketing and outreach, including ARCs at ALA Midwinter, PLA, and FYE Social media influencer outreach with focus on true crime and translation audiences Academic marketing and outreach, including display at ALTA Book club marketing including Goodreads and GalleyMatch giveaways Cover reveal and influencer marketing campaign with tag #MagnetizedBook Strategic digital and print advertising with focus on AMS keyword campaign Tour Schedule: 6/11/20 7:30pmEST: Virtual Crowdcast reading, Samuel Rutter in conversation with Gabe Habash, at Community Bookstore
Carlos Busqued was born in Presidencia Roque Saenz Pena, Chaco,
Argentina, in 1970 and lives in Buenos Aires. His first novel,
Under This Terrible Sun, was a finalist for the 2008 Herralde Prize
and later adapted for film (El Otro Hermano, Adrian Caetano, 2017).
Magnetized is his second book.
Samuel Rutter is a writer and translator from Melbourne, Australia.
His work has appeared in Harper's Magazine, The Paris Review, and
McSweeney's, and he is a regular contributor to T, the New York
Times style magazine. He lives in Brooklyn.
An InsideHook Top 10 Book of the Year
“Haunting and unsettling, Magnetized is a narrative that reminds us
how little we know about the inner workings of serial killers.”
—NPR, One of the Best Books of the Year
“A chilling look inside a disordered mind.”
—People
“A chilling but fascinating portrait, and a must-read for true
crime fans.”
—Buzzfeed
“Unsettling, penetrating . . . This is a book that will subtly
haunt its readers.”
—CrimeReads
“In Magnetized, Argentine writer Carlos Busqued tosses aside . . .
conventions to write a vivid, consuming and unnerving account of
the case of Ricardo Luis Melogno, who murdered four taxi drivers in
Buenos Aires in the space of a week in 1982 . . . In Busqued’s
writing and Samuel Rutter’s outstanding translation, Melogno speaks
with a clarity that makes it easy to forget he’s speaking about
himself.”
—Michael Stein, B O D Y
“Serial killers will never not be compelling, but we risk much when
we seek in them entertainment and diversion, without considering
what the darkness means, or where it comes from. In Magnetized,
Carlos Busqued seeks after some of that meaning in his
conversations with Argentine serial killer Ricardo Melogno, who was
convicted for the 1982 murders of four Buenos Aires taxi drivers,
each one committed with cold precision. Busqued bolsters his
conversations with forensic reports and newspaper stories,
revealing a life lost before it has really begun, and the tragedy
it visits upon the world.”
—Jonny Diamond, Literary Hub
“Busqued unnerves and entertains readers with this forensic tale
synthesized from more than 90 hours of dialogue with a serial
killer. The author's interviews with Ricardo Melogno detail not
only his crimes, which took place during one week in 1982, but also
his motivations-or lack thereof-and the killer's fascinating,
disturbing psyche . . . Artfully rendered . . . The narrative is
perfect for anyone fascinated by the criminal mind, the
distinctions between mental illness and possession, or the concept
of predestined evil. A truly visceral read that will not let
readers look away.”
—Kirkus Reviews (starred review)
“Magnetized is a piercing and merciless book: at its center is the
voice of Ricardo Melogno, a man imprisoned for murdering taxi
drivers. But there is more to his words than the horror of crime:
traces of a prison system incapable of dealing with mental illness,
memories of a haunted childhood, and echoes of daily life in a
sinister city. Carlos Busqued listens and records Melogno's story
with a sangfroid as hair-raising as his novel.”
—Mariana Enriquez, author of Things We Lost in the Fire
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