About the Author

John Lawson, founder of 3rd Power Outlet and ColderIce Media, started his first business while still in high school. Later in life, John discovered how profitable online selling could be, and his company 3PO was born. Just five years later, it brought in $1 million in sales. To date, 3PO's 300,000-plus transactions have garnered more than $25 million. Mixergy calls Lawson a "power seller." American Express hawks him as their "featured businessman." Startup Nation says he's the "savviest" in social media, and Small Biz Trends named him "Influencer of the Year." He is an award-winning social media strategist, spokesperson for several corporations, commercial television personality, and a sought-after keynote speaker and instructor. Debra Schepp is the author of 19 books, including How to Find a Job on LinkedIn, Facebook, Twitter, and Google+, eBay PowerSeller Secrets, and How to Make Money with YouTube. The Washington Post named her YouTube book among the top 10 business books of the year. She has been interviewed many times by national media, including LIFE Magazine, Forbes, and Entrepreneur magazine. She has also appeared on many radio shows and her work has been featured in publications such as Newsweek, The Chicago Tribune, Parade, and LIFE Magazine. As a former editor for McGraw-Hill and Gartner Group, she has been writing about living and working online since the 1980s.

Reviews

"When it comes to who reigns supreme in social commerce, John Lawson is a legend! In this book, John shows you how to leverage Social Media and make it a potent, highly effective, and efficient lever to grow your business." --Paul Greenberg, Cofounder of DealsDirect and CEO of the Australian National Online Retailers Association "John Lawson is a master Internet marketer and social commerce expert who sells millions of dollars' worth of products online and then liberally shares his hard-earned knowledge with us. This book is a MUST read to GROW your business." --Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com "John Lawson is a natural communicator, a visionary, and someone that practices what he preaches! Debra Schepp is an outstanding writer who has been at the coalface of eCommerce for over ten years. John Lawson + Debra Schepp = a winning recipe for kick-ass results!" --Phil Leahy, Managing Director PeSA Internet Conference & Online Market Experts "If you're looking to get more Twitter followers or Facebook friends, there are an endless number of books covering that well-trodden ground. But if you're looking for a deeper understanding of how social, mobile, and cloud technologies are creating opportunities to build powerful new eCommerce business models, then this is the book for you!" --Brent Leary, Partner at CRM Essentials "John Lawson isn't just talking about it...he's doing it! When the Internet landscape has completely changed and Facebook has gone the way of MySpace, you'll already be optimizing your presence on The Next Big Thing because of the foundation you got from John's lessons." --Hillary DePiano, TheWhineSeller.com "John Lawson shows you how to win your customers' hearts, mindshare, and loyalty. His book gives you the skills that will make your cash register sing Ka-Ching!" --Shirley Tan, Author of Ecom Hell "If you want to get 'Likes, Followers, and Friends,' buy a book about getting 'Likes, Followers, and Friends.' But if you want to use Social Media to boost sales, increase profits, and engage your customers, then this is the book for you!" --Chris Green, Director, ScanPower.com "Social Commerce is more than just a buzzword, and John does a great job of breaking down this complicated concept into bite-size chunks that are easy to comprehend. Are you ready to Kick Ass?" --Rick Backus, Co-Founder & CEO of CPC Strategy "In the over-hyped world of social-anything, John Lawson is delivering the dream that others are trying to sell. 'Likes' and 'Followers' only count when you receive hard cash. John is showing us how!" --Bjorn Espenes, CEO and Founder of Finch LLC "There's a big difference between presenting oneself as an authority and being an authority. Few do both with grace and kindness. Deb delivers, and then some." --Andy Mowery, Cofounder of debnroo, inc.