A completely new take on the powers of design
Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader's Digest, Los Angeles Times Magazine, Business 2.0, and New York Magazine. His work appeared in the 2001 Best Business Stories of the Year. He is the author of Advertising Today and Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show twice. He is also the creator and editor of One, an acclaimed national magazine focusing on advertising and design. His website is www.warrenberger.com.
One of the best Innovation and Design books of the year
*BusinessWeek*
Berger's book has a relevance not only for people with an interest
in design, but for anybody interested in rigorous, analytical
thinking and problem-solving
*Irish Times*
A different way of thinking about design-as a means of creative
problem-solving
*Huffington Post*
The premise of this book is that design is applicable to just about
any challenge-and its principles are accessible to anyone
*CNN*
Thoughtful, sparky and profound
*Evening Standard*
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