The ultimate study of why popularity matters and how you're hardwired to crave it
Mitch Prinstein Ph.D. is the John Van Seters Distinguished Professor of Psychology and the Director of Clinical Psychology at the University of North Carolina at Chapel Hill. Mitch's Peer Relations Lab, first at Yale University and then UNC, has conducted research on popularity and peer relations for almost 20 years. His classes on popularity are so popular that people queue down the halls to get in and he has to use the largest lecture halls to hold them. Mitch also serves as the President for the Society for the Science of Clinical Psychology and is a former member of the Board of Directors for the American Psychological Association.
“We have all imprinted emotionally on the vicissitudes of our
teenage years. Mitch Prinstein, in this compelling, page-turner,
tells us why and also how we can shed the skins of our adolescence.
Even better he tells us how our children can achieve meaningful
popularity. A science-based Dale Carnegie.”
*Martin E.P. Seligman, Ph.D. Zellerbach Family Professor of
Psychology and the Director of the Positive Psychology Center,
University of Pennsylvania*
Fascinating, well-researched and accessible, The Popularity
Illusion will make you rethink every social interaction you've had
since high school, and help you to find greater success and
happiness. Read this book, and you'll never think about popularity
in the same way again.
*Susan Cain, bestselling author of Quiet*
It turns out that there's more to popularity than status. This book
didn't just capture my attention; it also helped me to understand
why I wasn't cool as a kid, why I'm still not today, and why I
shouldn't care.
*Adam Grant, author of Originals*
Were you popular as a kid? You no doubt have an answer to that, but
Mitch Prinstein wants you to have two: status is one thing,
likeability quite another. The origins of both types of popularity
are the topic of this singularly fascinating, extraordinarily
well-written book. I read it cover to cover and learned as much
about the science as I did myself.'
*Angela Duckworth, author of Grit*
A clever analysis of the human yearning for acceptance ...
Prinstein unravels this complex area brilliantly. He cites
eye-opening research that will have you nodding in agreement ...
Very important in these networked times.
*Evening Standard*
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