Foreword by Ken Blanchard
1 Being Authentic with a System That Resonates
2 The Combination to Referral Success
3 It’s Who Your Clients and Associates Know
4 Categories and Avatars That Create Focus
5 Personal Connections That Are Compelled to Refer
6 A Philosophy and Process That Works for You
7 Social Proof Is a 24/7 Sales Force
8 Generating Referrals with a New Perspective
9 The Referral of a Lifetime
Appendix
About the Author
Tim Templeton is a speaker, coach, and consultant and is CEO of
Consulting Gold, a company that helps clients increase revenue and
profitability by implementing the high-touch-high-tech processes of
its referral system and selected partners.
Foreword author Ken Blanchard is chief spiritual officer of The Ken
Blanchard Companies. He is the author or coauthor of more than
sixty books, including The New One Minute Manager . His books have
combined sales of more than 20 million copies in forty-two
languages.
“If you’re ready to boost your sales and have ’em rock to the top,
read and use this book.”
—Mark Victor Hansen, coauthor of the #1 New York Times bestselling
Chicken Soup for the Soul series
“Tim has done it again . . . this new edition of The Referral of a
Lifetime is so full of wisdom and relationship truths. In a world
where we’re buried in noise from email, social media, and
technology, it is even more important to go back and focus on
people, building trust and focusing on the individuals who will
help us grow as we build meaningful connections. This book is even
more of a necessity today and Tim nails it!”
—Thomas Gay, CEO, Refer.com
“The huge moneymaking power of a top-notch referral system is one
of the last great untapped ‘secrets’ in business. Don't believe me?
When was the last time a company you really liked asked you for a
referral?
With this book Templeton has done us all a huge favor by turning on
the lightbulb and showing us exactly how to cash in.
It’s a total game changer. Now it’s up to us to slap our forehead,
wonder how much more money we could have been making—and then ‘sin
no more!’”
—Richard Rossi, CEO, The National Academies
“If you’re looking for success and think something is missing,
perhaps you’re really seeking a life of significance. By following
the steps in Tim Templeton’s book, The Referral of a Lifetime,
you’ll find the path to both success and significance. It’s an
important book regardless of your age or stage in life; don’t miss
it!”
—Phyllis Hennecy Hendry, President and CEO, Lead like Jesus
“As a financial services wholesaler with thirty-five years of
experience, I witnessed the profound impact the first edition
of The Referral of a Lifetime had on the thousands of
financial advisors who adopted and executed Templeton’s referral
strategies. This new edition is even more relevant and allows all
those in our industry who implement its processes to take their
game to the next level!”
—Lou Tumolo, author of Consigliere
“For anyone in sales—and who isn't?—the dreaded work is the
continuous search for new business. Tim Templeton’s book, The
Referral of a Lifetime, takes all the sweat, tears, and frustration
out of that. Here you have a step-by-step system to create the
dream—a continuous flow of referrals!
I found the five combinations to unlock those referrals a fantastic
process to get the whole system going. I was reminded of the
importance of online reviews and his very simple Relationship
Development Program.
Normally I find the appendices of books to be somewhat useless, but
Tim’s appendix is a treasure. There you have outlined a complete
plan to implement the excellent system.
I would highly recommend this book to anyone, whether you are
starting out or a more seasoned campaigner like me. It is a
treasure trove of great, practical, and implementable
strategies.”
—John Murphy, John Murphy International
“The principles taught in the first edition of The Referral of a
Lifetime deeply impacted how I’ve approached relationships and
business over the past two decades. Thank you, Tim, for teaching us
how business should and can be transacted—how to do so with
integrity and honesty and with the customer’s needs, desires, and
hopes first and foremost.
This new edition includes and incorporates social media and social
proof elements of building relationships and many additional
nuggets of wisdom. Based on the significant updates in this revised
and expanded edition, this book is now even more timely and
essential for every businessperson. It’s for anyone in the
marketplace who wants to find true success—and do so with the
utmost integrity.”
—Kyle Robinson, CEO, www.BizSchoolofHardKnocks.com
“Experience the 10x difference The Referral of a Lifetime can make
in your business while you serve others without selling.”
—Joe Foley, CEO, Disk.com
“The core methods of building a referral-based business will never
change. They haven’t changed in thousands of years! But the way we
execute these methods are ever-changing. That is why it was with
great honor and excitement I sat down to review the revised The
Referral of a Lifetime. I read the first edition years ago and used
it successfully to train my entire sales organization. Now a
bestselling author and owner of a marketing firm, I find
Templeton’s methods are more important than ever! This revised and
expanded edition takes what was already wonderful and makes it
perfect—the perfect combination of the latest and best strategies
with those that are timeless. I will be giving this book to all of
my clients!”
—Everett O’Keefe, bestselling coauthor of Books to Bucks
“The Referral of a Lifetime is one of those rare books that you buy
for the topic, because who doesn’t want more referrals? But this
book is so much more. The Referral of a Lifetime is a combination
of a compelling story and a powerful business building lesson. And
hidden within this profit-boosting information is a strategy that
can best be described as ‘life-enhancing.’ That’s right! This book
will not only help you build your business; it will help your
mindset as well. You will also enjoy the action steps, work sheets,
and sample letters you can use in your business. And the best part
is, you can read The Referral of a Lifetime in a couple of
days!”
—Jim Palmer, The Dream Business Coach
“After reading the latest edition of The Referral of a Lifetime,
you will never look at personal and professional relationships the
same. You will go deep—really deep—and it will change you
forever.”
—Tommy Spaulding, New York Times bestselling author of The
Heart-Led Leader and It's Not Just Who You Know
“This new edition of The Referral of a Lifetime presents in a very
readable parable the timeless principles of how people really
should treat one another. The simple but profound techniques for
building and maintaining relationships are priceless gems. Anyone
who’s in business (pretty much all of us), should study and
implement this book’s referral processes. It is a masterpiece
written by a master teacher.”
—Craig Case, Senior Vice President, Zermatt Conference and Learning
Center
“A good book is one that educates. A great book is one that
inspires. The Referral of a Lifetime accomplishes both. It is a
book that can change your life forever. It's an absolute game
changer for those interested in tapping into their own
authenticity and the power of relationships and referrals. It’s so
essential that it’s now required reading for our 150 franchisees
and their teams. We have adopted all of its principles and made
this book’s referral system integral to our new franchisee
training.”
—Joey Osborne, founder, TMA Franchise Systems
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