Table of Contents

Introduction: A Roadmap to Effective Employee Surveys

Part 1: Strategy, goals and objectives
1. Goals: Define a clear survey purpose
2. Objectives: The pros and cons of focusing on employee engagement
3. Methods: Match the measurement to the processes, roles and teams

Part 2: Design and delivery
4. Good Survey Practices: Don’t reinvent the wheel
5. Anonymity vs. Insights: Confidentiality and organizational data matching

Part 3: Analysis, interpretation and action taking
6. KISS: The power and pitfalls of simplicity
7. The Big Picture: What, how, why and who of statistical modeling
8. Reaching Conclusions: Benchmarking and statistical vs. meaningful differences
9. Moving forward: Reporting and taking action
Resources
References
Index
About the author

About the Author

Alec Levenson is senior research scientist at the Center for Effective Organizations, Marshall School of Business, University of Southern California. He has worked with a broad range of Fortune 500 and Global 500 companies, including American Express, Amgen, Boeing, Cisco Systems, Exelon, Nestle, PepsiCo, PricewaterhouseCoopers, Royal Bank of Canada, and Sinopec.

Reviews

“From survey design to actionable analysis, this is exactly the resource I would recommend to anyone launching an employee measurement strategy.”
—Caroline Leach, Vice President, Communications, DIRECTV

“Before your organization embarks on another employee survey, read Dr. Levenson’s book. Your results will be more accurate and actionable.”
—Kara Schillaci, Director, Organizational Management and Development, PepsiCo

“Alec Levenson cuts through survey hype with practical insights and advice for making the most from employee surveys and managing rather than simply measuring employee engagement.”  
—Per Scott, Vice President, Human Resources, Royal Bank of Canada

“Dr. Levenson convincingly reminds us of the axiom ‘correlation does not imply causation. ‘A must-read for those looking for actionable insight, not simply lots of data.”  
—Dianne Reece, Region Manager, Organizational Development and Training, FMC Technologies

"Before your organization embarks on another employee survey, read Dr. Levenson's book.  Your results will be more accurate and actionable."
--Kara Schillaci, Director, Organizational Management & Development, PepsiCo