Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
"In the best of the strategy books now or soon to be in stores,
[Greenwald] has proposed a fairly straightforward way to think
about strategy that makes the subject substantially simpler." --The
New York Times
"Case studies and sharp analysis make this a book worth pondering.
. . . They make a compelling case." --BusinessWeek
"Superb, with a deft balance between theory and case studies that
offer fascinating explanations of strategic adventures by prominent
companies." --The Toronto Globe and Mail
"Congratulations. Your business is a success. Now is
when you really need this book. Greenwald and Kahn are unique in
their focus on building and protecting value even as others try to
copy your special saude (or formula). Their approach to
competitive strategy is a masterly success and, true to their own
insight, is one that can't be beat, now or in the future."
--Barry Nalebuff, Yale University, author of Why Not? and
Co-Opetition
"The best 'course' I've ever read on strategic management.
Actually does demystify a complex world of management."
--Warren Bennis, Distibguished Professor of Business, USC; author
of Becoming a Leader
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