Table of Contents

Introduction: Soul for Sale
My First Life: Harvard
My Second Life: Net Impact
Redefining the Purpose of Business;
Re-discovering the Purpose of Business Education

The Four Questions and Ten Teachings

Question One: Who Are You?
(Your value–how you are valued/valuable)
Inspires you to open your heart and find your passion.
Ask yourself: How can I contribute to society with my special gifts?

Lifeline #1: Don't Get Really Good at What You Don't Want to Do
Lifeline #2: Listen to that Little Voice

Question Two: What Do You Want?
(What you value--your values)
Requires you to develop your wisdom to clarify your values and purpose.
Ask yourself: What's really important to me and to those I love?

Lifeline #3: Know How You Measure Success
Lifeline #4: Money Doesn't Talk; It Swears
Lifeline #5: Don't Treasure Your Trash and Trash Your Treasures

Question Three: What Can You Do?
(How you create value—personal, marketplace value)
Instructs you to use your head to create market value.
Ask yourself: What's possible and how do I make that happen?

Lifeline #6: Turn Your Values into Value
Lifeline #7: Keep Your Walking Costs Low
Lifeline #8: Don't Live a Deferred Life Plan

Question Four: Where Are You Going?
(How you create long-term value—societal)
Challenges you to find the courage to build a life you will be proud of.
Ask yourself: What is permanent, of lasting value to myself and those I love?

Lifeline #9: Surround Yourself with a Community of Love
Lifeline #10: Plant Trees Under Whose Share You'll Never Sit

Conclusion: Uncle Joe, Papa Nat and Mr. McCullen

About the Author

Mark Albion is a social entrepreneur and author. He spent eighteen years as a student and professor at Harvard University and Harvard Business School and was profiled on 60 Minutes as one of the top young business professors in the United States. He has served as a board member and consultant to major retailers and consumer product giants such as Coca-Cola and Procter & Gamble and has written three award- winning marketing books. He left Harvard to develop a community of service-minded MBAs and cofounded Net Impact in 1993. He has since spoken at more than 125 business schools on five continents, for which Business Week called him "the savior of b-school souls."

Reviews

“More than a master of business administration, Mark Albion offers his read- ers an advanced degree in the meaning of life. His MBA is a Master of Blessed Attitude, and it suggests a course of personal development that will give every- one more than money—it will give them purpose, direction, and hope.”
—Alan M. Webber, former editorial director and managing editor, Harvard Business Review

“Dr. Albion has developed the tools for helping us find our way in our professional lives. While this book is written for MBAs, it will speak to anyone who has struggled to find more meaning in his or her career. A compelling writer, Dr. Albion is open about himself, admits his mistakes, and through his own telling of how he learned from them, teaches us how to recognize ours and change the course of our lives for the better.”
—Phoebe Higgins, Dominican University of California, MBA, 2007

“The basic messages of the book summon up, and resonate with, my own experiences as an MBA student, and I realize that I would have been one of the people this book was intended for. I’m reminded of some of the lessons I’ve learned the hard way since leaving my MBA program. Not only does More Than Money invite us to question how success is really best measured, but it also offers some practical tools for finding a more holistic return on an MBA investment.”
—David Wood, Fisher Graduate School, Monterey Institute, MBA, 1993

“Before getting an MBA, read More Than Money. This book revolutionizes business school education and will help any MBA student get more out of school. In his special way, Dr. Mark leads you to define first what you want to do with your life. He does so by guiding you not with answers but with crucial questions that help you connect with who you are and what you wanted as a child but deemed impossible. Now it is possible.”
—Anton Arapetyan, Lviv (Ukraine) University MBA, 2006, Lviv Business School

“More Than Money reaffirms that as human beings we first need to love and be loved—before we are MBAs. Our MBA degrees, our positions, money, and assets are tools that can help us to love. For when all is said and done, on our deathbeds, love is the only thing that will have mattered. Thank you, Dr. Mark, for being that voice that speaks to our spirits, not just our heads.”
—Tolulope Ilesanmi, McGill University, MBA, 2005

“This book has me thinking in a very serious way about my life, my place in the world, and how my strengths and talents can be of service. It has me remember- ing the best times at work and how good it felt to be working together toward common objectives with a common purpose and with passion. I’d like to find that again. More Than Money is really going to help me focus on doing so.”
—Douglas Hammer, New York University, Stern School of Business, MBA, 1999

“We have all heard stories of business school graduates who took decades to realize the careers they chose right out of school were the wrong ones for them. Benefit from the teachings in this book and start building yourself a sustainable career now, so you don’t have to undo your mistakes later.”
—Erika Haas, Stanford Graduate School of Business, MBA, 1998