For readers of Made to Stick and Blue Ocean Strategy, two leading consultants from The Boston Consulting Group present a new model of practical creativity that challenges readers to think about their customers, their goals and their businesses in exhilarating new ways. What sets this book apart from all other business books is the framework the experts at BCG provide to create, think in, and continuously update new boxes, rather than thinking "outside the box."
Luc de Brabandere is a fellow and a senior advisor in the Paris
office of The Boston Consulting Group. He leads strategic seminars
with boards, senior executives, and managers from a wide range of
companies looking to develop new visions, new products and
services, and long-term scenarios to prepare for the future. He is
the author or co-author of nine books, including The Forgotten Half
of Change- Achieving Greater Creativity Through Changes in
Perception, and a regular columnist for various newspapers in
France and Belgium. Prior to joining BCG, he was the general
manager of the Brussels Stock Exchange.
Alan Iny is the senior specialist for creativity and scenarios at
The Boston Consulting Group. He has trained thousands of executives
and BCG consultants, runs a wide range of workshops across
industries, and speaks around the world about coming up with
product, service, and other ideas, developing a new strategic
vision, and thinking creatively about the future. Before joining
BCG in 2003, he earned an MBA from Columbia Business School and an
honors BSc from McGill University in mathematics and management.
Iny lives in New York with his wife and daughter.
“Thinking in New Boxes is a five-step guide that leverages the
authors’ deep understanding of human nature to enable readers to
overcome their limitations and both imagine and create their own
futures. This book is a must-read for people living and working in
today’s competitive environment.”—Ray O. Johnson, Ph.D., chief
technology officer, Lockheed Martin
“Thinking In New Boxes discusses what I believe to be one of the
fundamental shifts all companies/brands need to be thinking about:
how to think creatively, in order to innovate and differentiate our
brands. We need to thrive and lead in a world of accelerating
change and this book challenges us to even greater creativity in
our thinking. One of the best business books I’ve read in a long
time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts
“As impressive as teaching new tricks to old dogs, Thinking in New
Boxes is both inspirational and practical—a comprehensive,
step-by-step guide to sharpening one’s wits in order to harness
creativity in the workplace.”—Peter Gelb, general manager,
Metropolitan Opera
“Offers excellent suggestions for thinking creatively and creating
a sustainable work culture in the department and in one’s
organization . . . a valuable tool for employees and managers of
all institutions.”—Journal of Applied Management and
Entrepreneurship
“An imaginative, proactive, and creative approach to problem
solving that prospects for new ideas rather than trying to predict
the future.”—Booklist
“Psychology has shown us that there’s no such thing as ‘thinking
outside the box.’ The mind always thinks in boxes, big and small,
and the key to creativity is finding and creating the right boxes
to think with. This practical book draws out the implications of
this research, and it is a joy to read. I loved the many real-world
examples, drawn from the authors’ many years of consulting for
BCG.”—Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path
to Greater Creativity
“Brilliantly original and relentlessly practical, Thinking in New
Boxes brings a truly fresh approach to the eternal question of how
do I get more—and better—ideas. It not only challenges the readers
to ‘think differently,’ but also shows them how. It is that
rare business book actually worth reading cover to cover.”—Jim
Andrew, Chief Strategy and Innovation Officer, Chairman
Sustainability Board, EVP and Member of the Executive Committee,
Royal Philips
“The pinnacle resource for any business or organization, Thinking
in New Boxes is a straightforward roadmap on mastering the art of
futurist leadership and understanding the intersections between
creativity, innovation and re-invention. A well thought out
approach and a hands-down, must read for anyone tirelessly in
pursuit of achieving success in an ever evolving and rapidly
changing global business ecosystem.”—Dr. Mehmood Khan, chief
scientific officer, PepsiCo
“Excellent . . . While focusing on business creativity, the
principles in this book apply anywhere change is needed and
will be of interest to anyone seeking to reinvent
herself.”—Blogcritics
Ask a Question About this Product More... |