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Ron Adner is a tenured professor at Tuck School of Business at Dartmouth and former Fellow and professor of Strategic Management at INSEAD. He teaches executive education courses and has advised companies such as Microsoft, PWC, Siemens and Toshiba. He has been published in the Financial Times, Wall Street Journal and Forbes, and is an official blogger for the Huffington Post.
"''What is the big picture?'' This is a question that haunts every
business strategist --- reflecting the fear that our analysis of
the landscape has missed the larger threats or opportunities in
front of us. Based on years of research and teaching, "The Wide
Lens" gives a brilliant answer. Ron Adner describes the landscape
of innovation in the most complete terms ever achieved. The arrival
of this book is a major event for leaders everywhere."
""The Wide Lens" is an important new book on innovation. Ron
correctly identifies the important challenge of recognizing market
ecosystem and competitive strategies. His framework for innovation
is contemporary, teachable and practical. Growth is today''s big
challenge. The Wide Lens will help big and small companies grow
faster."
""The Wide Lens" will change the way you think about innovation.
Adner shows why and how you must adapt your approach to innovation
in today''s interdependent world. This is highly useful reading for
anyone whose success depends on collaboration."
"As Ron Adner makes crystal clear, when it comes to proliferating a
successful innovation, "it takes a village!" And if you do not
think about the needs of your co-innovators, or the chain of
adopters that helps it get all the way into the hands of your end
users, you are likely to find yourself stranded on the wrong side
of a chasm, looking longingly at the customers that could have been
yours."
"Engaging, insightful, and immensely practical. Success in today''s
economy requires mastery of your innovation ecosystems, and "The
Wide Lens" is the definitive guidebook to this new landscape.
Adner''s innovative tools and insights will make your strategy more
robust and your organization more effective."
"Ron Adner is a breakthrough thinker. He zooms out to see more
clearly how -- and why -- some innovations take hold, and others do
not. Adner''s core insight is profound, that an innovation''s
success depends on its place in an entire ecosystem, and his
concepts can help people turn inspired creativity into practical
impact and market success. A significant contribution."
"This is a path-breaking perspective on innovation. Adner''s tools
guide you to ask the right questions to protect you from making
mistakes that condemn so many innovations to failure."
"''What is the big picture?'' This is a question that haunts every
business strategist --- reflecting the fear that our analysis of
the landscape has missed the larger threats or opportunities in
front of us. Based on years of research and teaching, "The Wide
Lens" gives a brilliant answer. Ron Adner describes the landscape
of innovation in the most complete terms ever achieved. The arrival
of this book is a major event for leaders everywhere."
""The Wide Lens" is an important new book on innovation. Ron
correctly identifies the important challenge of recognizing market
ecosystem and competitive strategies. His framework for innovation
is contemporary, teachable and practical. Growth is today''s big
challenge. The Wide Lens will help big and small companies grow
faster."
""The Wide Lens" will change the way you think about innovation.
Adner shows why and how you must adapt your approach to innovation
in today''s interdependent world. This is highly useful reading for
anyone whose success depends on collaboration."
"As Ron Adner makes crystal clear, when it comes to proliferating a
successful innovation, "it takes a village!" And if you do not
think about the needs of your co-innovators, or the chain of
adopters that helps it get all the way into the hands of your end
users, you are likely to find yourself stranded on the wrong side
of a chasm, looking longingly at the customers that could have been
yours."
"Engaging, insightful, and immensely practical. Success in today''s
economy requires mastery of your innovation ecosystems, and "The
Wide Lens" is the definitive guidebook to this new landscape.
Adner''s innovative tools and insights will make your strategy more
robust and your organization more effective."
"Ron Adner is a breakthrough thinker. He zooms out to see more
clearly how -- and why -- some innovations take hold, and others do
not. Adner''s core insight is profound, that an innovation''s
success depends on its place in an entire ecosystem, and his
concepts can help people turn inspired creativity into practical
impact and market success. A significant contribution."
"This is a path-breaking perspective on innovation. Adner''s tools
guide you to ask the right questions to protect you from making
mistakes that condemn so many innovations to failure."
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