About the Author

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis- The Art of Split-Second Persuasion.

Reviews

Dutton provides simplifying, clarifying and essential insights into the character of human choice and decision-making. You'll not think about thinking the same way afterwards.
*Robert Cialdini, author of INFLUENCE and PRE-SUASION*

Kevin Dutton has the great gift of being able to see patterns in human behaviour… He talks about his discoveries, and about their implications for all of us, with the flair and clarity of a practised storyteller. Fascinating, important, and entirely convincing.
*Philip Pullman*

Kevin Dutton is a Special Forces style psychologist. Daring. Original. All-action. No nonsense.
*Sir Ranulph Fiennes*

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