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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

About the Author

Tracy Arringtonis the Director of Consumer Insights and Media at a full-service advertising agency in Austin, Texas. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.

Matthew Frederickis an architect, urban designer, instructor of design and writing, and the creator of the acclaimed 101 Things I Learned series. He lives in New York's Hudson Valley.

Reviews

""Arrington and Frederick tactfully distill years' worth of institutional knowledge.... An easily digestible, illuminating [book]...for advertising students and professionals alike." -- The University of Texas Alcalde

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