Promotional Information

Kees Dorst manages in his new book Frame Innovation: Create New Thinking by Design to provide a practical new approach to design-led innovation. His frame creation approach enables the addressing of difficult and wicked problems through the use of design thinking. All managers who run firms that want to compete on value rather than cost should familiarize themselves with this approach. I commend this book to the global business community. -- Goran Roos, Professor in Strategic Design, Faculty of Design, Swinburne University of Technology, Melbourne, Australia; coauthor of Managing Intellectual Capital in Practice Studies show that a key aspect of the creative ways in which designers think and work is problem-framing, or generating perspectives that engender new understanding of the problem and offer bridges to new solutions. Kees Dorst skillfully explains and develops this concept, illustrates its application with real, complex, and contemporary examples, and shows how teams and organizations can work in this creative, innovative, and designerly way. -- Nigel Cross, Emeritus Professor of Design Studies, The Open University, UK A fascinating journey into problem-solving for the twenty-first century. Dorst goes beyond the superficial fads and ready-made recipes of popular design thinking cookbooks and provides a robust and clear framework for why and how design can address problems in our society and economy. I will use it with my business school students. -- Roberto Verganti, Professor of Leadership and Innovation, Politecnico di Milano; author of Design-Driven Innovation

About the Author

Kees Dorst is Professor of Design Innovation at the University of Technology, Sydney. He is the author of Understanding Design- 175 Reflections on Being a Designer and the coauthor of Design Expertise.