Unleash your imagination, catalyse original thinking and find counter-intuitive solutions
Cyril Bouquet (Author)
Cyril Bouquet is a Professor of Innovation and Strategy at IMD. He
has published his research in the Harvard Business Review, MIT
Sloan Management Review and the Academy of Management Journal
amongst others.
Jean-Louis Barsoux (Author)
Jean-Louis Barsoux is a Research Professor at IMD. He is also the
author of several books on management, including the award-winning
Set-Up-To-Fail Syndrome- How Good Managers Cause Great People To
Fail.
Michael Wade (Author)
Michael Wade is a Professor of Innovation and Strategy at IMD and
holds the Cisco Chair in Digital Business Transformation. He is the
Director of the Global Center for Digital Business Transformation.
A sharp critique of the conventional wisdom around innovation with
thought-provoking advice for how to do it better
*Jake Knaap, inventor of the Design Sprint and New York
Times–bestselling author*
Apply ALIEN Thinking to go from early opportunity recognition to
impactful innovation. I really enjoyed how this book offers
compelling insights and powerful illustrations to enhance the
innovation process
*Alex Osterwalder, author of the two-million copy bestseller
Business Model Generation*
Stuck in innovation stagnation? Read this brilliant book, and
you'll break free from it
*Rolf Dobelli, author of the million-copy bestseller The Art of
Thinking Clearly*
ALIEN Thinking is an accessible approach to finding and
implementing breakthrough ideas. The authors offer illuminating
examples to introduce and illustrate the real-world efficacy of
each of the major concepts. I recommend this book to anyone willing
to do the hard work of generating and implementing breakthrough
ideas
*Bernard Roth, academic director of the Stanford School and author
of The Achievement Habit*
Compared to many innovation books, this one is unique in that it
emphasizes the emotional side of innovation. Practicing innovators
will find a sympathetic companion in this fascinating book
*Keith Sawyer, author of Zig Zag and Group Genius*
In today's fast-changing world, innovation is essential for
success. The authors of ALIEN Thinking have drawn upon their
extensive experience to provide a powerful new framework to
dramatically improve the odds for innovative thinking and
breakthroughs
*Robert Rosenberg, retired CEO of Dunkin’ Donuts and author of
Around the Corner to Around the Worldv*
I wish I had read this book years ago. A very pragmatic and
eye-opening framework to help make innovation a game-changing
reality, whether you are in a small start-up or a big
multi-national corporation
*Chris Johnson, executive vice president of Nestlé, chief executive
officer of Zone Asia, Oceania, and sub-Saharan Africa*
ALIEN Thinking offers a business-oriented, applicable framework to
innovate. It is a must-read for corporate innovators and
intrapreneurs, to create true value for their customers and
organizations
*Esther Seidl-Nussbaumer, head of corporate innovation,
SIGVARIS*
A powerful formula for transforming businesses and shaking up
industries
*Michael Watkins, author of The First 90 Days*
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