Mark Bergen is an award-winning tech journalist at Bloomberg News. One of the world's foremost experts on everything to do with Google and YouTube, he has been covering the company for over half a decade and has personally profiled executives including CEO Sundar Pichai, CBO Philipp Schindler, CFO Ruth Porat and Alphabet boss Larry Page. His work has been printed in the New York Times, the Wall Street Journal, Time, Reuters and the NewYorker, while he also regularly appears on CNBC, Bloomberg TV/Radio, NPR and several other media outlets.
A must-read, unparalleled in its access to the inner thoughts and
workings of the people and departments that dictated what content
can be seen and what can't.
*The New Scientist*
Mark Bergen has delivered the definitive look at how YouTube came
to be and how the service has forever changed our society. Like,
Comment, Subscribe takes the reader on a journey as a small,
whimsical idea morphs into something that alters our collective
culture in the most profound of ways-for better and for worse.
*Ashlee Vance, author of Elon Musk: Tesla, SpaceX and the Quest for
a Fantastic Future*
The intricately-reported, elegantly-crafted story of a website that
came out of nowhere and changed everything.
*Brad Stone, author of The Everything Store and Amazon Unbound*
An absorbing, alarming and essential modern histroy of Silicon
Valley's supersized platform age. YouTube has redefined celebrity,
upended entertainment and politics, and unleashed the best and
worst of humanity online. Mark Bergen's deeply reported page-turner
takes us on the company's journey from scrappy startup to internet
juggernaut, revealing the dark consequences of the pursuit of
growth at any cost.
*Margaret O'Mara, author of The Code: Silicon Valley and the
Remaking of America*
A vivid, rollicking ride through the fluorescent-lit halls of one
of the most powerful companies in the world as it struggles to
steward one of the most anarchic yet culture-defining inventions of
our time. Bergen has a novelist's eye, a poet's ear and a business
journalist's deadpan command of the heart of the matter. So
engrossing I missed my train stop.
*Keach Hagey, author of The King of Content*
Sharp and engaging
*The Times*
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