Bill Wasik is a senior editor at Harper's magazine, where he has written on culture, media, and politics. He is the editor of the anthology Submersion Journalism and has also written for The Oxford American, Slate, Salon, and McSweeney's.
"This is an exceptionally smart, witty, subtle, enlightening book
about our daffy, discombobulating cultural moment. Bill Wasik
plunges headlong into the twenty-first century media funhouse, yet
manages to keep his moral compass in good working order.
Bravo."
- Kurt Andersen, author of Heyday and host of NPR's Studio 360
"Bill Wasik is a guerrilla mischief-maker, a mad scientist of the
meme. Irreverence is not a bad starting point for making sense of
the web, and Wasik takes full advantage, pushing buttons and
pulling puppet strings. The combination of his restless mind and
the explosive new medium yields insights that are provocative and,
often, hilarious."
-Ted Conover, author of Newjack
"I was the guy who got Bill Wasik's first flash-mob e-mail but was
too lazy to put on pants and go. It was a mistake. Bill understands
not just how viral culture spreads ideas and scams and energy-
drink-purchasing opportunities; it's also a completely new way to
tell-and experience- stories."
-John Hodgman, author of The Areas of My Expertise
"This book will last far longer than its allocated fifteen minutes
of fame. It's well researched, funny, irreverent, and addictive.
Useful, too. One of those rare books that dissects a cultural
phenomenon in a way that resonates."
-Seth Godin, author of Tribes
"What if the revolution was what Bill Wasik calls a 'nanostory'? It
would begin with a flash mob disrupting business as usual and then
die the following day, at a Ford Motor Company 'flash concert'
echoing through Boston's New Brutalist downtown. And Then There's
This is deeply troubling, but it's also the wittiest book I've read
in years-an ingenious and, in the end, hopeful response to the
sound and the fury of our twittering times."
-Jeff Sharlet, author of The Family and co-author of Killing the
Buddha
"As to the engenderings of the new and newest media-when to YouTube
and how to viral, where the microtrend begins and why the nanostory
ends-I know of no more reliably informed source than Bill Wasik's
And Then There's This. An epistemological wonder to behold."
-Lewis H. Lapham
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