Microsoft, China and Bill Gates' plan to win the road ahead.
Robert Buderi, a Research Fellow in MIT's Center for International
Studies, is the author of two acclaimed books, Engines of Tomorrow,
about corporate innovation, and The Invention That Changed the
World, about a secret lab at MIT during World War II. He has
written for Time, BusinessWeek, Newsweek, The Economist, the
Atlantic Monthly, and may other publications. He lives in
Cambridge, Massachusetts.
Gregory T. Huang is a features editor at New SCientist who holds a
PhD in electrical engineering and computer science from MIT. His
writing has appeared in Nature, Wired, and Technology Review, among
other publications. He lives in Cambridge, Massachusetts.
If you're thinking about doing business with China, better read
Buderi and Huang's inside account of how Microsoft is using guanxi
to 'insource' Chinese talent in its wars against Sony, Nokia, and
Google.
*Bob Metcalfe, Inventor of Ethernet and 2005 Recipient of the U.S.
National Medal of Technology*
You may find it to be either an inspiring glimpse into the future,
or a terrifying one, but it is essential reading for anyone who
wants to better understand where the world is headed.
*Jeffrey E. Garten, Juan Trippe Professor of International Trade
and Finance, Yale School of Management*
The world may be flattening but it remains culturally diverse:
business in China is not like business in Seattle. Buderi and Huang
display for us the strategies that Microsoft used to harness the
brain power of China in China. They describe the bumps and the
triumphs. They show that in a flattening world, it is crucial to
remain conscious of the power of history. A highly readable and
very
informative book.
*David Baltimore, Nobel Laureate, President of the California
Institute of Technology, president-elect of the American
Association for the Advancement of Science*
A fascinating inside look at Microsoft Research Asia, at its
history, its personalities, its culture and its ambitions. A must
read for anyone who is interested in the explosive developments
when modern technology meets with a civilization that is at once
the oldest and the youngest in human history.
*Chen Ning Yang, Nobel Laureate, Professor Emeritus, Stony Brook
University and Tsinghua University*
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