'Colourful and timely'The Saturday Telegraph
Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.
Constance Hays has written a lively account of how the company
reached this global status-and an even more detailed account of
how, in the late 1990s, it seemed to lose its way.
*The Sunday Times*
Coca-Cola no longer bestrides the world as it once did. The glory
days are over-The chain of events that led to this situation is
nicely chronicled-in this entertaining and well-researched
book-Anyone interested in the rise and fall of great corporations -
and especially the people trying to run them - will learn a lot
from this book.
*The Sunday Telegraph*
Colourful and timely-Constance Hays has produced a wellresearched
and objective account of-a business that now sells enough Coke to
build a stack of crates that would almost reach Mars'
*The Saturday Telegraph*
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