1. Preface; 2. Acknowledgements; 3. List of contributors; 4. Introduction: Iconicity as a Creative Force in Language Use (by Fischer, Olga); 5. Part I. General; 6. Why Iconicity? (by Fonagy, Ivan); 7. Action, Speech, and Grammar: The Sublimation Trajectory (by Haiman, John); 8. Creating the World in Our Image: A New Theory of Love of Symmetry and Iconicist Desire (by Norrman, Ralf); 9. On Semiotic Interplay: Forms of Creative Interaction Between Iconicity and Indexicality in Twentieth-Century Literature (by White, John J.); 10. Iconicity in Literature: Eighteenth- and Nineteenth-Century Prose Writing (by Alderson, Simon J.); 11. Part II. Sound and Rhythm; 12. What, if Anything, is Phonological Iconicity? (by Fischer, Andreas); 13. Imagination by Ideophones (by Meier, Hans Heinrich); 14. Iconicity and Beyond in "Lullaby for Jumbo": Semiotic Functions for Poetic Rhythm (by Bernhart, Walter); 15. Part III. Letters, Typography and Graphic Design; 16. Alphabetic Letters as Icons in Literary Texts (by Nanny, Max); 17. 'singing is silence': Being and Nothing in the Visual Poetry of E.E. Cummings (by Webster, Michael); 18. Iconicity and Divine Likeness: George Herbert's "Coloss. 3.3" (by Bauer, Matthias); 19. Iconic Rendering of Motion and Process in the Poetry of William Carlos Willams (by Halter, Peter); 20. Graphological Iconicity in Print Advertising: A Typology (by Fischer, Andreas); 21. Iconicity in the Digital World: An Opportunity to Create a Personal Image? (by Wyss, Eva L.); 22. Part IV. Word-Formation; 23. Diagrammatic Iconicity in Word-Formation (by Ungerer, Friedrich); 24. Iconicity in Brand Names (by Piller, Ingrid); 25. Part V. Syntax and Discourse; 26. On the Role Played by Iconicity in Grammaticalisation Processes (by Fischer, Olga); 27. Iconicity, Typology and Cognition (by Kortmann, Bernd); 28. The Iconic Use of Syntax in British and American Fiction (by Muller, Wolfgang G.); 29. Linguistic Expression of Perceptual Relationships: Iconicity as a Principle of Text Organization (A Case Study) (by Tabakowska, Elzbieta); 30. Author index; 31. Subject index

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