Introduction: Setting the Stage. 1. Shifting Your Paradigm. 2. Becoming an Entrepreneur. 3. Retooling to Do Business Consultations. 4. Creating a Menu of Starter Services. 5. Planning and Using Active Marketing Approaches. 6. Perrott's Primary Pentad of Business--Related Skills for Clinicians. 7. Expanding Your Line of Core Business Consultation Services. 8. Taking Your Business to New Levels. Appendix A: Necessary Competencies and Skills of Business Consultants. Appendix B: Competencies of the Consultant.
LOUIS A. PERROTT is past president of the Virginia Psychological Association and has successfully made the transition from traditional clinical practice to business consultation. Perrott is cofounder of Peak Performance Consultation and conducts seminars for a broad spectrum of behavioral health care professionals.
"An important step-by-step guide to increase practice income by entering into the corporate world. A good read for both the new and seasoned indepAndent practitioner." (Robert J. Resnick, president, American Psychological Association, 1995-96) "Successful therapists of the future will be those who can apply their methods in new directions, including business. Lou Perrott's book is a down-to-earth, highly practical guide for mental health professionals who wish to succeed in business consultation." (Rodney L. Lowman, professor, California School of Professional Psychology, and president, The Development Laboratories) "A comprehensive primer for mental health professionals who want to expand or shift their practice into the business sector. Dr. Perrott provides a useful road map and practical action steps with instructive and useful case examples." (Skipton Leonard, president, Division of Consulting Psychology of the American Psychological Association, 1997-98)
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