Order at All Points
Counting and Accounting
Starting the Inquiry
`But What Happened Then?′
Defining the Inquiry
`Then How Do You Know?′
Methods of Inquiry
`It Is a Capital Mistake to Theorize before One Has Data!′
`Data! Data! Data!′
Analyzing Data from the Inquiry
Finding Answers from the Inquiry
`Elementary, My Dear Watson!′
Summarizing and Presenting Results
`Quite So!′
Mark Balnaves is Professor and Senior Research Fellow in New Media
at Curtin University. He is located with the Department of
Internet Studies within the School of Media, Culture and Creative
Arts. His Fellowship focuses on the role of new media,
especially social networking tools, in enhancing the link between
citizens and governments.
Professor Balnaves conducted for Telstra Multimedia Australia’s
first major adoption and diffusion study of broadband possibilities
in Gungahlin, ACT (at a time when the phrases ′narrowband′ and
′broadband′ were not in the popular lexicon). This study
contributed to the formation of Telstra’s Bigpond. The
studies also contributed to the established of ACTEW’s TransACT,
Canberra’s broadband provider. His current work at Curtin
University is on e-governance and the role of new media in
enhancing the link between citizens and government. His
publications are in audience research, theories of media and the
role of the Internet in the public sphere. Position:
Associate Professor
Research Interests:
Quantitative Psychology
Psychometrics
Psychological factors determining adoption of
new technology
Personal construct psychology - theory and
measurement
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