MARKETING PLAN HIGHLIGHTS
Just three years after launching the first-of-its-kind Learn,
Absorb & Praise (TM) board book collection for children growing up
in God, Graham Blanchard introduces a whole new level of support
for expecting and new parents, too: Your Newborn Promise Project.
In addition to participation in all current marketing and
advertising initiatives for the Graham Blanchard board book line,
Your Newborn Promise Project will be supported by:
In Progress
Build a launch team of church leaders, bloggers, educators, and
parents who will use the book for personal study or to host a
Newborn Promise small group or class
Concentrate social media on the Newborn Promise Project and related
topics
Secure support and endorsements
Produce the Newborn Promise Podcast series
Write related articles for national trade and consumer
publications
Run trade ads
January 2017
Unveil an all-new Web site showcasing how the Newborn Promise line
works together with the children’s line
Launch an online quiz marketing campaign to drive traffic to the
Podcast and generate interest in the book
Promote the complementary workbook and videos
April
Initiate a 6-month public relations campaign
Release the Newborn Promise trailer
May
Launch the Newborn Promise Podcast, hosted by former CBN producer
Audra Haney who will welcome popular Christian artists, authors,
and speakers on topics related to expecting and new parents and
their children.
June
Promote at ICRS
Run Consumer ads
August
Book Launch August 1
Callie Grant is the publisher of Graham Blanchard Inc., which creates board books for children growing up in God and resources for their parents. Graham Blanchard’s Learn, Absorb & Praise collection has received 400 positive reviews from bloggers and Christian educators. Callie enjoys traveling with her husband and their middle school daughter, who is the company’s ace copy editor. For over 15 years, Audra Haney has written and produced quality content for a wide range of audiences across the globe. However, after welcoming her first child in 2014 and navigating the new (and sometimes choppy) waters of parenting, Audra decided to combine her media-life and mom-life to reach out to her favorite audience yet: expecting and new parents. She is the Newborn Promise Program Director for Graham Blanchard and hosts the Newborn Promise Podcast. Audra and her husband just welcomed a second daughter to their family. Charissa Kolar blogs about the adventure, challenges, and humor her husband and two young boys bring into her life. She is passionate about encouraging others to grow in Jesus, having served with Graham Blanchard as an editorial advisor since the company’s inception. Charissa brings her wealth of wisdom and talent to Your Newborn Promise Project, her first title, while serving as project director developing curriculum and other materials to support it.
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