As the world becomes increasingly complex and complicated, simplicity becomes increasingly in demand. We all seek simplicity in small or large measure. We strive to create simplicity at work and at home. While the lives of our early ancestors may appear simple to us, it would not be simple for us to live those lives. This takes us to the root of simplicity:
Per Mollerup is the Director of Mollerup Designlab, a leading
Scandinavian design firm specializing in corporate identity and
environmental signage, for which it has won the Danish Design
Prize
nine times. Mollerup has also written the bestselling design
books
Design for Life and Good Enough is Not Enough.
Simplification is an ideal we think we aspire to, whether we are
talking about the simple life, a clean uncluttered aesthetic, truth
to materials, or just efficiency and economy. Per Mollerup uses
these different motives - functionality, aesthetics and ethics - as
an organising principle for the book, and introduces a wide range
of sources and examples.
- Eye magazine I sat down in the living room. I read, turned the
pages, read, skimmed, and read again. A long period passed. Then I
stood up and announced to the room, this is a brilliant book! What
more need I say? I loved everything about it: the cover, the
typesetting, the book design, the illustrations, and most of all,
the commentary. I loved the analysis of the levels of simplicity
and the distinction between quantity-simple and quality-simple.
This is a deep and thoughtful book about a topic that sounds simple
but is in fact deep and complex topic. How do I know? I wrote
Living with Complexity I wish I had been able to read this book
first.
- Don Norman. Author of Living with Complexity.
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