Will enable trainers and L&D practitioners to make the distinction between neuromyths and real science - without having to become a neuroscientist Provides an evidence base to help people build a stronger business case for Learning and Development as a function in organizations and for independent trainers to use with clients Provides creative new ideas and techniques for delivering technical and sometimes 'dry' training
Stella Collins is director of Stellar Learning and the founder of Brain Friendly Learning Group, a development network for learning professionals. She designs and delivers results-based training and learning plus 'Train the Trainer' programmes internationally. For three years Stella has judged the Operational Category in the Training Journal awards. She also has written two pocketbooks on webinars and writing skills, and numerous articles in the training press.
"Dispelling some of the myths and hype around the topic, Stella
proves you don't have to be a neuroscientist to apply key brain
principles to practical learning solutions. Starting with an
understandable tour of the brain this accessible book explores how
factors such as attention, curiosity, personal meaning, the senses,
spacing, pacing, relaxation and reflection are vital aspects of
creating effective, engaging learning. If you haven't got time to
become a neuroscientist but want to apply its principles to
learning, this is book is a great place to start!"
*Andy Lancaster, Head of Learning and Development, CIPD*
"Understanding the neuroscience and psychology of the learner is
the key to successful learning and training....This book falls
within this approach, whereby one must attempt to take
neuroscientific and psychological insights and apply them in order
to innovate and break new ground in the area of training and
learning."
*Dr Itiel Dror, Consultant and Researcher in Cognitive
Neuroscience, University College London, Cognitive Consultants
International*
"This is no trendy skim through the latest L&D 'fad'; rather
it's a well-researched and well-articulated walk through the
science and the physiology of the brain, and how a knowledge and
understanding of how it works can help both
teachers/trainers/facilitators/coaches AND learners absorb
information more easily and translate that knowledge into effective
action and new behaviours. It's a book I will be keeping close and
referring back to regularly."
*Niall Gavin, former Head of Technology Assisted Learning, at
FirstGroup plc*
"If you want to transform learning in your organisation, this is a
must read."
*Amy Brann, Author of Make Your Brain Work, Neuroscience for
Coaches and Engaged*
"A timely book for all learning and development professionals.
Stella writes clearly, and gets to the point rapidly with a good
balance of theory and practical application. This book is an
excellent guide on using the latest findings of neuroscience in our
daily practice to great effect."
*Donald H Taylor, Chairman, Learning and Performance Institute*
"Stella has written a really useful guide to brain friendly
learning which contains plenty of examples and ideas that will
improve your presentations and learning 'events.' Read this book
and share it with others to help make learning stick!"
*Anne-Marie Hearne, Head of Learning and Development, Domino's*
"This is an easy to read book on what is usually considered a
complex subject - neuroscience for learning and development. The
book provides relevant information for teachers, lecturers and
trainers alike with tips and ideas for how to use brain friendly
techniques and approaches to structuring learning activities. The
book will also make for interesting reading for those who are
interested in neuroscience and want to learn more about the subject
without having to read dry and dusty academic articles."
*Dorothea Carvalho, Professional Development Project Director ,
Chartered Institute of Logistics and Transport*
"I particularly enjoyed the chapters on meaningful memories and
making learning 'sticky' and would recommend this book to any
L&D professional who wants to deliver memorable training
sessions, understand how to engage learners and make sure that the
learning sticks."
*Penny Brooks, Academy Learning and Development Manager, The
AA*
"In our information-rich world full of distractions, Stella's
elegant way of describing our cognitive processes will give you an
advantage in the game of learning. And who knew how Sea Slugs
learn? Synapses created, thank you Stella for some real sticky,
brain-friendly learning about the brain."
*Perry Timms, Founder of PTHR and Director of People & Learning
Media Zoo*
"If you work in L&D make this the next book you read. You will
learn a lot, whether you want to or not!"
*Astrid Keogh, OD Manager, the London Borough of Hackney*
"The subject matter is fascinating and is as relevant to
self-development and effective people management as for the
executive development specialist...Neuroscience is a rapidly
developing field and this book is a masterly composition of what is
relevant to managers' needs."
*Andrew May FCMI, Chartered Management Institute book reviewer*
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