Table of Contents

Luxury Consumption.- Luxury Brands.- The Luxury Industry.- The Management of Luxury Brands.- Luxury Marketing in the Wine Industry.

About the Author

Klaus-Peter Wiedmann is the Chair of Marketing and Management and the Director of the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.
Nadine Hennigs is an Assistant Professor at the Institute of Marketing and Management at the Leibniz University of Hannover, Germany.