After being a professional musician for over ten years (writing,
recording, producing, touring internationally) Todd Pasternack had
the unbelievably good fortune of becoming just as passionate about
creating with code and technology as he was with musical
instruments. Todd transitioned full-time into digital marketing
design, development, and ultimately strategy and product
development.
Over the years, Todd has consulted on advertising technology for
brands and agencies such as Ford, Apple, Showtime, Nike, American
Express, Coke, R/GA, W+K, BBDO, and built and grew relationships
with strategic, technology and publisher partners such as Facebook,
Microsoft, Adobe, Twitter, Comcast, New York Times, Wall Street
Journal, CBSi, and others.
When Todd isn't geeking out on ad tech, he's spending time with his
wife and two sons in Palo Alto, CA. You might also find him playing
guitar and singing alongside his wife on bass and vocals in one of
their music projects.
"Music works. It connects us, inspires us and makes change happen.
Todd Pasternack demonstrates that the very passions and skills that
musicians use to create magic work in the office as well."
—Seth Godin, Author of Linchpin
"If the conventional business gurus are failing you, maybe it's
time to listen to a different drummer. Literally. Todd Pasternack
and the musicians he plays with in this book will open your mind
and your ears to great business solutions."
—Rob Schwartz, CEO at TBWA\\Chiat\\Day NY
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