Table of Contents

"Foreword by Jay Conrad Levinson Acknowledgments Introduction Part I: The Setup Chapter 1: What Really Works? Effective Marketing Strategies Chapter 2: Where Do You Start? The Marketing and Sales Cycle Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal Part II: The System Chapter 4: What's Stopping You? Selecting Your Success Ingredients Chapter 5: Here's What To Do: Choosing from the Action Plan Menu Chapter 6: You're Ready...Let's Go! Putting the System into Action Part III: The Strategies Chapter 7: Filling the Pipeline: When You Don't Know Enough People to Contact Chapter 8: Following Up: When You Know Plenty of People but You're Not Contacting Them Chapter 9: Getting Presentations: When You're Contacting People but Not Getting Appointments Chapter 10: Closing Sales: When You're Making Appointments but Not Getting Sales Index"

About the Author

Hayden is a Master Certified Coach, popular speaker, and principalof Wings Business Coaching, LLC, a firm that teaches self-employedprofessionals to make more money with less effort. She writes onmarketing for Home Business, Selling Power, and About.com.

Reviews

..". offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point." -Career Planning and Adult Development Journal

..". offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point." -"Career Planning and Adult Development Journal"

.".. offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point." -"Career Planning and Adult Development Journal"

"... offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point.” -"Career Planning and Adult Development Journal"

.,." offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point." -"Career Planning and Adult Development Journal"