Table of Contents

Chapter 1 Introduction: Demographics in the Media, Business, and Government; Chapter 2 Basic Concepts, Definitions, and Geography of Demography; Chapter 3 Basic Demographic Measures and Methods; Chapter 4 National Sources of Demographic and Socioeconomic Data; Chapter 5 State and Local Data Sources; Chapter 6 General Principles of Effective Communication of Demographic and Other Quantitative Data; Chapter 7 Principles for Interpreting Demographic Data and Data-Based Analytical Findings; Chapter 8 Examples of the Use and Misuse of Demographic Data; Chapter 9 Summary and Suggestions for Maintaining and Expanding Your Knowledge Base;

About the Author

Murdock, Steven H.; Kelley, Chris; Jordan, Jeffrey L.; Pecotte, Beverly; Luedke, Alvin