Chapter 1. Qualitative Research: Defining and Designing
Chapter 2. Sampling
Chapter 3. Participant Observation
Chapter 4. In-Depth Interviews
Chapter 5. Focus Groups
Chapter 6. Additional Qualitative Data Collection Methods
Chapter 7. Qualitative Data Management
Chapter 8. Ethical Dimensions of Qualitative Research
Greg Guest received his Ph.D. in anthropology from the
University of Georgia. Over the past 15 years, he has
designed and managed public health research studies in more than 15
countries. Greg is currently the Director of Research and
Evaluation in the Economic Development and Livelihoods department
at FHI 360. In this capacity he oversees multisite, mixed
methods, research and evaluation activities across multiple fields
of public health. Guest′s other books include two edited
volumes—Globalization, Health and the Environment: An Integrated
Perspective (AltaMira, 2005) and Handbook for Team- Based
Qualitative Research (AltaMira 2008)—and two co-authored monographs
Applied Thematic Analysis (Sage 2012) and Collecting Qualitative
Data: A Field Manual for Applied Research (Sage 2013). He′s
published articles in journals such as Field Methods, Journal of
Mixed Methods Research, American Journal of Public Health, JAIDS,
AIDS Care, AIDS Education and Prevention, African Journal of AIDS
Research, AIDS and Behavior, Journal of Family Planning and
Reproductive Health Care and Journal of Health Communication.
Guest is also owner of the research consulting firm Social
Research Solutions, which specializes in methodological training
and consultation (www.socialresearchsolutions.com). Emily E. Namey,
MA, has over 10 years’ experience applying her skills in project
management and knowledge of research methods to the design,
implementation, conduct, monitoring, and dissemination of public
health research. Emily recently rejoined FHI 360, where she
manages domestic and international qualitative and mixed methods
projects related to health disparities and HIV prevention. Prior to
her work at FHI 360, she spent over 5 years at Duke University,
splitting time among the Institute for Genome Sciences and Policy,
the Department of Obstetrics and Gynecology, and the Trent Center
for Bioethics. At Duke, Emily implemented qualitative research on
subjects ranging from maternity care to vaccine trial participation
to ethical approaches to genomic research recruitment to the use
and understanding of Certificates of Confidentiality. She has
experience in the private sector as well, having completed projects
at Intel Corporation and Nike, Inc. Emily has designed and led
qualitative research training courses in more than a dozen
countries and has co-authored several methodological publications,
including Collecting Qualitative Data (Sage 2012), Applied Thematic
Analysis (Sage 2012), Qualitative Research Methods: A Data
Collector’s Field Guide (Family Health International, 2005) and
“Data reduction techniques for large qualitative datasets” in
Handbook for Team-based Qualitative Research (AltaMira 2008).
Her publications also include articles in Social Science &
Medicine, Fertility and Sterility, AIDS Care, IRB, and the Journal
of Empirical Research on Human Research Ethics. Emily received her
MA in applied anthropology from Northern Arizona University.
Marilyn L. Mitchell is a cultural anthropologist with extensive
experience in quantitative and qualitative research design,
interviewing techniques, cultural analysis, survey development,
sampling, and forecasting. She works as an independent researcher
and as an associate of Gray Insight, for clients that have
included dozens of Fortune 500 companies, educational institutions,
government agencies, and nonprofit organizations in the United
States and nearly 100 other countries. She has lectured on social
science research and related topics at University of California,
Los Angeles , University of Southern California, San Francisco
State University, the Nissan Summer Institute for Instructors at
Historically Black Colleges, Chapman University, the U.S. Army’s
Human Terrain Systems, and the Centers for Disease Control and
Prevention. Marilyn earned her BA, MA, and PhD in cultural
anthropology and BS in biology from the University of California at
Irvine and conducted her dissertation research at the National
Museum of Ethnology in Osaka, Japan. She is also the author of
Employing Qualitative Methods in the Private Sector (Sage, 1998).
“The real strength of the text is the hands on approach: How to
actually do field research rather than just thinking about it. The
examples are wonderful. The text is written in a very accessible
way for students. It is not filled with jargon. I also like the
attention to focus groups as a research method separate from
individual interviews. The attention in each chapter to conducting
qualitative research in international settings is unique and a real
strength of this text.”
*Laura S. Abrams*
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