In April 2017, An RFP will be submitted to PR Firms with a niche
for speakers and authors in Dallas and California to seek who will
been retained to provide publicity for the book launch. Cortney
Baker or her assistant Heather Clark will send out the book for
trade and consumer reviews.
In addition, Cortney and the PR firm selected will solicit
interviews with major newspapers, magazines, radio and television
programs which appeal to the target audience for this book, women
in corporate America.
Cortney will also work with Tammy Kling to obtain speaking
engagements in the corporate market.
Cortney will have several author signings in bookstores in the
Dallas, TX area.
A website devoted to providing additional information on the book
will be launched in May, 2017. The author will be mentioning the
book frequently in her weekly blog. In addition, Cortney will
launch a major social network marketing blitz utilizing Twitter,
Facebook, LinkedIn, and Instagram.
A media kit PDF for easy download will be created on the website
for media and speaking engagements.
A book tab and page with links for purchase will be added to my
website in May 2017. Included will be a summary or bullet list of
key takeaways.
The author has already begun promoting the book to all speaking
events and mailing list recipients, with a link to the Amazon
pre-order site.
Dr. Cortney Baker is a speech therapist, business owner, entrepreneur, speaker, wife, mother of three, and proud native Texan. She received her doctoral degree at Pepperdine University in Organizational Leadership, and she has a passion for helping others develop their leadership potential. She is owner and CEO of KidsCare Therapy, a pediatric home healthcare agency employing hundreds of Texans. Dr. Baker also opened Baker Management Group, an organization where she enjoys consulting and speaking nation-wide. Cortney is the author of the #1 Amazon Best-Selling book The 10 Dos and Don’ts for Business: Lessons to Lead Effectively, and she was honored to be named a finalist for Texas Business Woman of the Year in 2014 and 2015.
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